6 Ways To Improve Google Ads With ChatGPT
Managing your PPC accounts can be a time-consuming task, so it's essential to use the latest tools and technology. Thankfully, AI tools like ChatGPT can help you streamline your PPC efforts. Today, let's discuss six simple but practical ways to use this AI technology for better results in Google Ads.
Convert Features to Benefits
One of the biggest challenges of effective copywriting is making sure your messaging resonates with customers. But here’s the thing: No one really cares about the specs of your products. They care about how it is going to help improve their life.
By inputting a list of features and asking ChatGPT to “convert features to benefits”, you can quickly turn product features into customer benefits, making it easier to craft compelling ads that will drive results.
Generate a List of Keywords
Keywords play a key role in Google Ads success of search campaigns, but manually creating them can be time-consuming if you are using the Google Ads Keyword Planner exclusively. With ChatGPT, you can easily generate keyword lists in seconds, giving you more time to focus on other tasks that can help move the needle.
Create a Customer Avatar
Knowing who your target audience is and what makes them tick is essential for successful advertising campaigns. By asking ChatGPT to “create a customer avatar for the customer of a [describe your business]”, you can quickly create buyer personas that accurately reflect your ideal customers—enabling you to tailor messaging specifically to those segments and increase conversions as a result.
Generate Placement Ideas
After you have a solid customer avatar, you can ask ChatGPT to tell you the types of websites and YouTube channels that customer would visit. You can use this information in Discovery, Display, and Video campaigns to target your best potential customers!
Improve the Text in Existing Ads
Want to improve the click-through rate of your advertisement? Having strong ad text can help you accomplish that goal! In ChatGPT, input “Improve this ad text” and then paste in the text of your advertisement.
Explain in Simpler Language
Crafting messages that resonate with audiences doesn't always mean using complex words or phrases; sometimes the best approach is straightforward language that gets directly down to business! Describe your product or service, and ask ChatGPT to “Explain it to a Child”. You'll be able to communicate more effectively with potential customers by replacing complex words or phrases with simpler alternatives—making sure even non-experts understand exactly what they're reading!
Using AI writing tools like ChatGPT allows you the ability to streamline day-to-day operations and automate tasks that would have taken a lot of time in the past to complete.
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