Top PPC Tools I Can't Live Without in 2024

It doesn't matter if you've been advertising your business online for 10 days or 10 years, having the right tools for your Pay-Per-Click (PPC) campaigns is essential. Just like wouldn't hang a picture without a hammer, nails, and/or picture-hanging strips, you shouldn't manage your PPC account without tools to help you do the job well. Here are a few of my favorite PPC tools that I can't live without:


Grammarly is an invaluable tool for making sure that all of your copy is error-free before launching your campaigns. Grammarly's AI-powered editor can detect and correct grammar mistakes, typos, and even tone and clarity issues in your ad copy. This ensures that all of your ads are professional and compelling so they stand out from the competition.

Grammarly screenshot

Capitalize My Title

Capitalize My Title is another handy tool when it comes to creating eye-catching headlines for your PPC campaigns. This service automatically capitalizes and case converts titles into title case (in AP, APA, Chicago, MLA, BB, AMA), saving you time and ensuring that your headlines look professional.

Capitalize My Title screenshot

UPDATE: Try my new PPC capitalization tool

Google My Ad Center

Google My AdCenter is a great tool for researching the ads that your competition is using in their Google Ads campaigns. With this tool, you can see which keywords they are highlighting in their ads so can spy on their ad strategies, and optimize yours accordingly.

Google My Ad Center screenshot


ChatGPT is a powerful chatbot designed to help with customer support tasks and information-gathering tasks. It uses natural language processing (NLP) and GPT-3 technology to generate responses tailored to each customer's input so they get the answers they need quickly without having to wait for a human response team member or do the research themselves. Here is how this AI tool can help with your PPC efforts.

ChatGPT screenshot

The WayBack Machine

The Wayback Machine is an digital archive that allows users to access cached versions of over 438 billion web pages dating back to the 1990s, enabling you to essentially travel back in time on the internet. Businesses can leverage the Wayback Machine to study how a competitor's website looked in the past, analyzing previous site designs, offerings, and messaging for market research. By seeing a history of a competitor's web presence, strategists can gain insight that helps them counter the competition.


Having the right tools at hand can make all the difference when it comes to optimizing your PPC campaigns for success! From grammar-checking tools like Grammarly to research assistants like Google My AdCenter and Chat GPT, these four tools will help take some of the guesswork out of managing your PPC campaigns – so you can spend more time focusing on other important aspects of running a successful business!

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