Why Advertise on X Through Google Ads?
Advertising on social media platforms like X can significantly boost your brand's visibility and engagement (if done correctly!). However, creating and manag...
What's the secret to running a successful video campaign in Google Ads? Understanding who sees your ads and where they see them is crucial. Unfortunately, Google doesn't make this as clear as it co...
Today, we'll discuss three crucial metrics: Impression Share, Top Impression Share, and Absolute Top Impression Share. By the end of this post, you'll not only understand what these metrics are but...
If you're looking to maximize your Google Ads campaigns, tweaking conversion value rules might just be your secret weapon. Conversion value rules let you refine and adjust how you value conversions...
What if I told you that it's possible to find out how other advertisers have set up their Google Ads accounts? This includes some of the top brands in the world and even your competitor that's righ...
Want to make sure your Google Ads are actually making you money and you're hitting your Google Ads Sweet Spot? This simple calculator helps you figure out the most you can spend on each customer you...
If you're advertising in Google Ads, you're probably not just giving Google your money out of the kindness of your heart. You likely have specific outcomes or results you aim to achieve for your ad...
Did you know that you're probably wasting money on Google Ads and might not even realize it? Don’t worry—you're not alone.
I recently had a conversation with Chris Schaeffer one of the top Google ...
If you want to stretch your ad budget further on Google, pay close attention to negative keywords. They're an effective tool for preventing your ads from showing for irrelevant searches, cutting co...
What do these efficiency metrics mean?
ROAS (Return on Ad Spend) Percentage is a metric that measures the amount of revenue generated
...You've probably heard that the cost per click (CPC) you actually pay in Google Ads is just one penny more than your closest competitor in the ad auction. Well, that's not always the case. It's poss...
Want your video ads to show up directly in the search results when people look for related topics on YouTube? It's a great way to get your content in front of an audience that's already interested ...
In Google Ads, your daily spending is capped at 2x your average daily budget. Your monthly spending is capped at 30.4x your average daily budget.
Use this calculator to find out what your daily and...
Optimize your online marketing budget with my SEO & PPC Budget Calculator!
This easy-to-use tool helps give you a ballpark budget allocation for your search engine optimization (SEO) and pay-per-cl...
What is the 'learning' phase in Google Ads?
Have you ever seen the "Bid Strategy Learning" status in your Google Ads campaigns and started to worry? I know the feeling – but in this article, I'll ...
Welcome to my PPC title case converter, a simple tool created to transform your text into a format where the first letter of every word is capitalized.
If you're advertising online, you're probably using Google Ads or Facebook. But have you ever considered using Microsoft Advertising? In today's post, I'm going to dive into whether Microsoft Adver...
If you sell products online and use Google Ads, campaign types like standard shopping and Performance Max are essential to get your products shown to shoppers searching across Google's properties.
...Remarketing, also known as retargeting, is a form of online advertising that allows you to show ads to people who have previously visited your website.
The Benefits of Remarketing
- Keeps your b...
Hey! I've created a helpful keyword match type generator tool that wraps your keyword with the keyword match type symbol of your choice.
You can use it here:
Google Ads Match Type Generator
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When it comes to Google Ads, there are a ton of metrics to make sense of. I get it - it can feel overwhelming trying to understand what all those numbers actually mean!
But here's the good news: y...
If you're a business or advertiser using Google Ads, you've probably come across the setting called "Google Search Partners." This setting allows your ads to appear on search partner sites, which a...
If you want your business to see success in its online marketing efforts, there's one thing that's more important than everything else. Is it having the best headline? Nope. Is it showing your ad ...
If you run a business and market it online, you've probably heard the analogy that PPC is like renting an apartment while SEO is like buying a house. I'm not a huge fan of this analogy: the truth i...
