Performance Max campaigns offer advertisers access to all of their Google Ads inventory through a single campaign. This allows for more effective targeting of potential customers across all of Google’s channels, including YouTube, Display, and Search. Performance Max can be a great way to supplement your Search campaigns and help you reach more customers.
One of the biggest complaints about Performance Max campaigns is the lack of transparency & data advertisers receive. So what reports do exist? Here is a list of the top insights we currently have access to:
Hopefully you find those reports and insights helpful as you manage your Google Performance Max campaign. Until next time!
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