Standard vs Smart Shopping vs Performance Max

Getting your products listed on Google is essential if you are an e-commerce business! Why? Google reserves a large amount of space on its network for these product listing ads.

These types of campaigns have drastically evolved over the years. Standard Shopping (the first iteration of product listing ads) was introduced in 2009. These campaigns took a lot of expertise and time to run properly.

Since then, Google has relied heavily on automation in the form of Standard Shopping and Smart Shopping campaigns.

In this video, we review the similarities and differences between these campaign types, and I share with you which one I think is best for your business.

See other videos to help with your online marketing here.

Tables referenced in the video:

Standard vs Smart Shopping
Smart Shopping vs Performance Max
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