What Is a Good CPC (Cost per Click) For Your Business?

What is the best CPC (cost-per-click) for your eCommerce advertising account? Learn a simple calculation that you can use to find your optimal target so you know you aren’t wasting any money! This applies to most advertising platforms like Google Ads, Microsoft Ads, and Facebook Advertising.

Step 1) Single Product Sale Profit = Product Revenue – Product Costs – Variable Costs

Step 2) Break-Even CPC = Average Conversion Rate x Single Product Sale Profit. Your ideal CPC is at least $0.01 less than your break-even CPC.

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