High SEO Rankings But Very Low Clicks? Here's Why.

If you've been scratching your head wondering why your site's Google traffic seems down lately, you're not alone. Many businesses are noticing they get fewer clicks when ranking #1 in search results than they did just a few years ago. What is happening here?

Well, it boils down to this:

  • Google's search results page is way more cluttered and visual now, full of ads, videos, images, and third-party listings.
  • Ranking #1 organically no longer guarantees you'll get a huge chunk of clicks like it used to.

But while organic clicks are down, overall Google searches keep rising. So how can you adapt and get your share?

Here Are 4 Key Ways to Drive More Google Clicks:

 

1. Create Video Content 

Since Google displays video boxes prominently now, having an authoritative YouTube channel in your space is critical. Optimize your titles, descriptions, subtitles, and more to rank well and get clicked on.

create video content for your business

 

2. Run Google Ads Campaigns (Sadly, Businesses Can't Rely 100% on Organic Traffic Anymore)

With 4+ text ads above the fold these days, you need visibility in paid search too. Run tightly-targeted, conversion-focused campaigns.

create a google ads campaign

 

3. Claim and Optimize Your Key Profiles

Populate and enhance your Google My Business, Yelp, and other profiles so Google displays your info prominently in knowledge panels and listings.

 

4. Improve Image SEO

With more images in results, make sure you have optimized, descriptive image filenames, alt text, etc.

While organic SEO remains important, a multi-channel approach is now needed to maximize clicks and visibility in Google's evolving results.

By focusing on video, ads, images, and third-party profiles - along with your core SEO - you can adapt and continue driving targeted traffic from Google.

It does require work, but you can definitely still gain an edge and get clicks, even if that #1 organic spot isn't quite as lucrative.

So be proactive and make these Google search updates work in your favor! Let me know if you have any other questions.

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High SEO Rankings But Very Low Clicks? Here's Why.