Target ROAS vs Target CPA pay per click advertising Jul 13, 2024

If you're advertising in Google Ads, you're probably not just giving Google your money out of the kindness of your heart. You likely have specific outcomes or results you aim to achieve for your...

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Tips to Avoid Making Mistakes in Google Ads (Insights from PPC Expert Chris Schaeffer) pay per click advertising May 24, 2024

Did you know that you're probably wasting money on Google Ads and might not even realize it? Don’t worry—you're not alone.

I recently had a conversation with Chris Schaeffer one of the...

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Negative Keyword Match Types pay per click advertising Apr 25, 2024

If you want to stretch your ad budget further on Google, pay close attention to negative keywords. They're an effective tool for preventing your ads from showing for irrelevant searches, cutting...

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Google Ads Efficiency Calculator digital marketing tools pay per click advertising Apr 14, 2024

google ads roas and cos calculator

 

 
 

What do these efficiency metrics mean?

ROAS (Return on Ad Spend) Percentage is a metric that measures the amount of...

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Google Ads Bid Floors & Auction Reserve Prices pay per click advertising Apr 07, 2024

You've probably heard that the cost per click (CPC) you actually pay in Google Ads is just one penny more than your closest competitor in the ad auction. Well, that's not always the case. It's...

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How to Show Up in YouTube Search With Video Ads pay per click advertising Mar 27, 2024

Want your video ads to show up directly in the search results when people look for related topics on YouTube? It's a great way to get your content in front of an audience that's already interested...

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Google Ads Daily and Monthly Spend Limit Calculator digital marketing tools pay per click advertising Mar 24, 2024

google ads daily and monthly spend limit calculator

In Google Ads, your daily spending is capped at 2x your average daily budget. Your monthly spending is capped at 30.4x your average daily budget.

Use this calculator to find out what...

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SEO & PPC Budget Calculator digital marketing tools pay per click advertising search engine optimization Mar 16, 2024

seo and ppc calculator graphic

Optimize your online marketing budget with my SEO & PPC Budget Calculator!

This easy-to-use tool helps give you a ballpark budget allocation for your search engine optimization (SEO) and...

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Bid Strategy Learning in Google Ads pay per click advertising Mar 14, 2024

What is the 'learning' phase in Google Ads?

Have you ever seen the "Bid Strategy Learning" status in your Google Ads campaigns and started to worry? I know the feeling – but in this article,...

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PPC Title Case Converter digital marketing tools pay per click advertising Mar 11, 2024

example of first letter being capitalized

Welcome to my PPC title case converter, a simple tool created to transform your text into a format where the first letter of every word is capitalized. 


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Google Ads vs Microsoft Advertising pay per click advertising Mar 02, 2024

If you're advertising online, you're probably using Google Ads or Facebook. But have you ever considered using Microsoft Advertising? In today's post, I'm going to dive into whether Microsoft...

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Google Ads Shopping Tiers pay per click advertising Feb 18, 2024

If you sell products online and use Google Ads, campaign types like standard shopping and Performance Max are essential to get your products shown to shoppers searching across Google's properties....

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Remarketing Audience Setup in Google Ads (2024 Edition) pay per click advertising Jan 04, 2024

Remarketing, also known as retargeting, is a form of online advertising that allows you to show ads to people who have previously visited your website. 

The Benefits of Remarketing

- Keeps...

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Keyword Match Type Generator digital marketing tools pay per click advertising Dec 14, 2023

Hey! I've created a helpful keyword match type generator tool that wraps your keyword with the keyword match type symbol of your choice.

You can use it here:


Google Ads Match Type...

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Clicks vs Impressions vs Views pay per click advertising Nov 17, 2023

When it comes to Google Ads, there are a ton of metrics to make sense of. I get it - it can feel overwhelming trying to understand what all those numbers actually mean!

But here's the good news:...

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Should You Include or Remove Google Search Partners? pay per click advertising Nov 10, 2023

If you're a business or advertiser using Google Ads, you've probably come across the setting called "Google Search Partners." This setting allows your ads to appear on search partner sites, which...

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Google Ads Audiences: Targeting, Observation, & Audience Signals pay per click advertising Oct 07, 2023

 If you want your business to see success in its online marketing efforts, there's one thing that's more important than everything else. Is it having the best headline? Nope. Is it showing...

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Can PPC Steal Your SEO Traffic? pay per click advertising search engine optimization Sep 22, 2023

If you run a business and market it online, you've probably heard the analogy that PPC is like renting an apartment while SEO is like buying a house. I'm not a huge fan of this analogy: the...

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How to Set Up a YouTube Remarketing Campaign pay per click advertising Sep 15, 2023

Leverage the Power of YouTube Remarketing

Ever wondered why some brands stick in your mind more than others? The secret lies in a marketing principle known as the Rule of Seven. This rule suggests...

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Dynamic Search Campaigns in Google Ads pay per click advertising Aug 31, 2023

In our fast-paced digital world, having an online presence for your business isn't just an option—it's a necessity. Google Ads, for instance, can be an incredibly effective way to connect...

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Is Google Ads Worth It? 3 Pros, 3 Cons pay per click advertising Aug 18, 2023

Google does an impressive job marketing Google Ads. But as a business looking to grow, you need to peel back the layers and ask: is it really worth it? For most businesses, the answer is a...

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How to Advertise on a Specific App Using Google Ads pay per click advertising Aug 10, 2023

Over the past decade, Google Ads has been moving in the direction of automation and giving advertisers less control as a result (i.e., automated bidding, Performance Max campaigns, etc.)

...

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Brand Restrictions vs Brand Exclusions in Google Ads: What You Need to Know pay per click advertising Aug 03, 2023

When it comes to digital advertising, having control over how and where your ads appear (and don't appear) is essential.

Google Ads has introduced two new features — brand restrictions for...

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Overspending Your Google Ads Daily Budget? Here's Why. pay per click advertising Jun 15, 2023

Have you ever set up a Google Ads campaign, confidently inputting your daily budget, only to find that you’ve spent twice as much as you expected? It can be a shock to the system to see such...

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