How to Check for a Google Algorithm Update Feb 22, 2024

Does your Google organic traffic see wild swings - big increases one month, followed by steep drops the next? If this sounds familiar, don't panic just yet. There may be a simple explanation.

You see, Google makes thousands of updates to its search algorithm every single year (but sometimes, it...

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Google Ads Shopping Tiers Feb 18, 2024

If you sell products online and use Google Ads, campaign types like standard shopping and Performance Max are essential to get your products shown to shoppers searching across Google's properties.

Standard shopping allows your product listing ads (PLAs) to appear on the Google search results...

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Create a Business Website on a Budget Feb 11, 2024

Creating a website for your business is a must these days. But with so many options out there, how do you choose the right path without breaking the bank?

Let's break it down step-by-step so you can build an affordable, custom site that helps your business thrive.

First things first - you need...

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High SEO Rankings But Very Low Clicks? Here's Why. Feb 01, 2024

If you've been scratching your head wondering why your site's Google traffic seems down lately, you're not alone. Many businesses are noticing they get fewer clicks when ranking #1 in search results than they did just a few years ago. What is happening here?

Well, it boils down to this:

  • ...
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3 Ways to Find Broken Links on Your Website Jan 17, 2024

We've all been there - clicking a link while browsing online, only to land on that dreaded 404 "page not found" screen. As annoying as it is for us website visitors, it's even more frustrating for website owners. Broken links create a lousy user experience that can drive visitors away and hurt...

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Remarketing Audience Setup in Google Ads (2024 Edition) Jan 04, 2024

Remarketing, also known as retargeting, is a form of online advertising that allows you to show ads to people who have previously visited your website. 

The Benefits of Remarketing

- Keeps your brand top of mind with interested visitors after they leave your site

- Allows you to re-engage...

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Keyword Match Type Generator Dec 14, 2023

Hey! I've created a helpful keyword match type generator tool that wraps your keyword with the keyword match type symbol of your choice.

You can use it here:


Google Ads Match Type Generator




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Clicks vs Impressions vs Views Nov 17, 2023

When it comes to Google Ads, there are a ton of metrics to make sense of. I get it - it can feel overwhelming trying to understand what all those numbers actually mean!

But here's the good news: you only need to focus on a few key metrics to have a successful Google Ads account. In this article,...

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Should You Include or Remove Google Search Partners? Nov 10, 2023

If you're a business or advertiser using Google Ads, you've probably come across the setting called "Google Search Partners." This setting allows your ads to appear on search partner sites, which are websites that have partnered with Google to show ads.

On the surface, enabling search partners...

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How to See Any Website's Traffic Oct 19, 2023

Gain an Edge over Your Business Competition

In the world of business, the phrase "if you're not growing, you're dying" rings truer than ever this year.

To thrive in the long run, understanding your customers is crucial, but so is keeping an eye on your competitors.

Case in point: Polaroid, once...

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How To Scale a Google Ads Search Campaign Oct 14, 2023

Do you feel like it is impossible to beat Google and drive profitable results through Google Ads?

Here’s the truth: you’re not competing against Google.

As an online marketing coach who has been managing Google Ads campaigns since 2010, I understand the challenges that have evolved...

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Google Ads Audiences: Targeting, Observation, & Audience Signals Oct 07, 2023

Audiences in Google Ads

In the fast-paced world of online marketing, businesses often find themselves caught up in the whirlwind of creating the perfect ad – catchy headlines, compelling calls to action, and persuasive descriptions. Those are all fine, but there's a fundamental aspect that...

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Can PPC Steal Your SEO Traffic? Sep 22, 2023

If you run a business and market it online, you've probably heard the analogy that PPC is like renting an apartment while SEO is like buying a house. I'm not a huge fan of this analogy: the truth is that for substantial online growth, you'll likely need both PPC and SEO in your marketing...

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How to Set Up a YouTube Remarketing Campaign Sep 15, 2023

Leverage the Power of YouTube Remarketing

Ever wondered why some brands stick in your mind more than others? The secret lies in a marketing principle known as the Rule of Seven. This rule suggests that a potential customer needs to encounter your brand at least seven times before they feel...

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Dynamic Search Campaigns in Google Ads Aug 31, 2023

In our fast-paced digital world, having an online presence for your business isn't just an option—it's a necessity. Google Ads, for instance, can be an incredibly effective way to connect with your potential customers. But let's be real, the process can feel like trying to solve a Rubik's...

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Is Google Ads Worth It? 3 Pros, 3 Cons Aug 18, 2023

Google does an impressive job marketing Google Ads. But as a business looking to grow, you need to peel back the layers and ask: is it really worth it? For most businesses, the answer is a resounding yes. However, like any tool, Google Ads has its pros and cons. Let's dive into three of...

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How to Advertise on a Specific App Using Google Ads Aug 10, 2023

Over the past decade, Google Ads has been moving in the direction of automation and giving advertisers less control as a result (i.e., automated bidding, Performance Max campaigns, etc.)

Sometimes, you just want the ability to pick exactly where your ads show to cut down costs. With Google Ads,...

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Brand Restrictions vs Brand Exclusions in Google Ads: What You Need to Know Aug 03, 2023

When it comes to digital advertising, having control over how and where your ads appear (and don't appear) is essential.

Google Ads has introduced two new features — brand restrictions for search campaigns and brand exclusions for Performance Max campaigns — to help you target your...

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Optimizing Website Images for Speed and Accessibility Jul 11, 2023

It goes without saying but having a website is essential for any business. However, many businesses overlook the importance of optimizing their website for speed and accessibility.

One critical aspect of optimizing your website is optimizing your images. Images can make your website more...

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Overspending Your Google Ads Daily Budget? Here's Why. Jun 15, 2023

Have you ever set up a Google Ads campaign, confidently inputting your daily budget, only to find that you’ve spent twice as much as you expected? It can be a shock to the system to see such a large chunk of your budget go in just a few days. Here is what is happening!

How Budgets Work in...

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Simple Way to Add Account-Level Negative Keywords in Google Ads Jun 06, 2023

As a small business and/or advertiser in Google Ads, you know that creating an efficient and effective pay-per-click (PPC) campaign can be challenging. Not only do you need to keep your budget in mind, but you also need to know how to use the right keywords to get the most out of your ads.

ppc cheatsheet link

One...

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Improve Your Marketing With The Wayback Machine May 19, 2023

Have you ever wondered what your competitor's website looked like 5 years ago? Or realized you accidentally deleted an important image and need to get it back? The Wayback Machine is a free tool that can help with these situations and more.

The Wayback Machine is an online archive that stores...

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Avoid These Mistakes in Google Ads May 08, 2023

Google Ads can be a great tool for promoting your business and driving sales. But, it’s not something that you should rush into without understanding the ins and outs of how it works. Many new PPC Advertisers make costly mistakes that can ruin their campaigns and cost them a lot of money...

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Why Your Performance Max Campaign Isn't Getting Clicks Apr 22, 2023

Are you struggling to get clicks on your Google Ads Performance Max campaign? You're not alone. Many advertisers face this challenge when first starting out in Google Ads, especially with campaigns like Performance Max. But don't worry, there are several reasons why this might be happening, and...

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