Tips to Stop Wasting Money in Google Ads May 24, 2024

Did you know that you're probably wasting money on Google Ads and might not even realize it? Don’t worry—you're not alone.

I recently had a conversation with Chris Schaeffer one of the top Google Ads experts in the world. Chris is the host of the Paid Search Podcast, runs his own...

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Is It Time To Fire Your Online Marketing Agency? May 04, 2024

Are you paying a lot of money to have your online marketing campaigns managed by a professional?

If you're getting awesome results and stellar service, awesome! But for many businesses out there, that isn't the case. This is a GREAT post describing several reasons people are...

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Negative Keyword Match Types Apr 25, 2024

If you want to stretch your ad budget further on Google, pay close attention to negative keywords. They're an effective tool for preventing your ads from showing for irrelevant searches, cutting costs, and boosting results. You can set negative keywords at the account level, campaign level, or...

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Google Ads Efficiency Calculator Apr 14, 2024

google ads roas and cos calculator

 

 
 

What do these efficiency metrics mean?

ROAS (Return on Ad Spend) Percentage is a metric that measures the amount of revenue generated for every dollar spent on advertising, expressed as a percentage. For example, a ROAS...

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Google Ads Bid Floors & Auction Reserve Prices Apr 07, 2024

You've probably heard that you only pay one penny more than your closest competitor to win a Google Ads auction. Well, that's not always the case.

What if you have zero competitors... and your ad still doesn't show?

one penny more to win ad auction

Assuming there are no ad/account violations, and your targeting is...

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How to Show Up in YouTube Search With Video Ads Mar 27, 2024

Want your video ads to show up directly in the search results when people look for related topics on YouTube? It's a great way to get your content in front of an audience that's already interested and actively searching. Here's exactly how to set it up:

  1. Create a New Campaign: In Google Ads,...

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Google Ads Daily and Monthly Spend Limit Calculator Mar 24, 2024

google ads daily and monthly spend limit calculator

In Google Ads, your daily spending is capped at 2x your average daily budget. Your monthly spending is capped at 30.4x your average daily budget.

Use this calculator to find out what your daily and monthly spend limits would be, based on the daily budget that you input into Google Ads....

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SEO & PPC Budget Calculator Mar 16, 2024

seo and ppc calculator graphic

Optimize your online marketing budget with my SEO & PPC Budget Calculator!

This easy-to-use tool helps give you a ballpark budget allocation for your search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns, based on your current business revenue.

To streamline...

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Bid Strategy Learning in Google Ads Mar 14, 2024

What is the 'learning' phase in Google Ads?

Have you ever seen the "Bid Strategy Learning" status in your Google Ads campaigns and started to worry? I know the feeling – but in this article, I'll demystify this learning status to give you a bit more confidence as to what is happening...

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PPC Title Case Converter Mar 11, 2024

example of first letter being capitalized

Welcome to my PPC title case converter, a simple tool created to transform your text into a format where the first letter of every word is capitalized. 




This tool simplifies the process of capitalizing...

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Google Ads vs Microsoft Advertising Mar 02, 2024

Microsoft Advertising, formerly known as Bing Ads, allows businesses to advertise on the Bing search engine and Microsoft services. But is it a viable advertising platform compared to the dominant player, Google Ads? Here's a quick overview of the key pros and cons to consider when deciding...

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How to Check for a Google Algorithm Update Feb 22, 2024

Does your Google organic traffic see wild swings - big increases one month, followed by steep drops the next? If this sounds familiar, don't panic just yet. There may be a simple explanation.

You see, Google makes thousands of updates to its search algorithm every single year (but sometimes, it...

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Google Ads Shopping Tiers Feb 18, 2024

If you sell products online and use Google Ads, campaign types like standard shopping and Performance Max are essential to get your products shown to shoppers searching across Google's properties.

Standard shopping allows your product listing ads (PLAs) to appear on the Google search results...

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Create a Business Website on a Budget Feb 11, 2024

Creating a website for your business is a must these days. But with so many options out there, how do you choose the right path without breaking the bank?

Let's break it down step-by-step so you can build an affordable, custom site that helps your business thrive.

First things first - you need...

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High SEO Rankings But Very Low Clicks? Here's Why. Feb 01, 2024

If you've been scratching your head wondering why your site's Google traffic seems down lately, you're not alone. Many businesses are noticing they get fewer clicks when ranking #1 in search results than they did just a few years ago. What is happening here?

Well, it boils down to this:

  • ...
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3 Ways to Find Broken Links on Your Website Jan 17, 2024

We've all been there - clicking a link while browsing online, only to land on that dreaded 404 "page not found" screen. As annoying as it is for us website visitors, it's even more frustrating for website owners. Broken links create a lousy user experience that can drive visitors away and hurt...

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Remarketing Audience Setup in Google Ads (2024 Edition) Jan 04, 2024

Remarketing, also known as retargeting, is a form of online advertising that allows you to show ads to people who have previously visited your website. 

The Benefits of Remarketing

- Keeps your brand top of mind with interested visitors after they leave your site

- Allows you to re-engage...

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Keyword Match Type Generator Dec 14, 2023

Hey! I've created a helpful keyword match type generator tool that wraps your keyword with the keyword match type symbol of your choice.

You can use it here:


Google Ads Match Type Generator




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Clicks vs Impressions vs Views Nov 17, 2023

When it comes to Google Ads, there are a ton of metrics to make sense of. I get it - it can feel overwhelming trying to understand what all those numbers actually mean!

But here's the good news: you only need to focus on a few key metrics to have a successful Google Ads account. In this article,...

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Should You Include or Remove Google Search Partners? Nov 10, 2023

If you're a business or advertiser using Google Ads, you've probably come across the setting called "Google Search Partners." This setting allows your ads to appear on search partner sites, which are websites that have partnered with Google to show ads.

On the surface, enabling search partners...

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How to See Any Website's Traffic Oct 19, 2023

Gain an Edge over Your Business Competition

In the world of business, the phrase "if you're not growing, you're dying" rings truer than ever this year.

To thrive in the long run, understanding your customers is crucial, but so is keeping an eye on your competitors.

Case in point: Polaroid, once...

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How To Scale a Google Ads Search Campaign Oct 14, 2023

Do you feel like it is impossible to beat Google and drive profitable results through Google Ads?

Here’s the truth: you’re not competing against Google.

As an online marketing coach who has been managing Google Ads campaigns since 2010, I understand the challenges that have evolved...

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Google Ads Audiences: Targeting, Observation, & Audience Signals Oct 07, 2023

Audiences in Google Ads

In the fast-paced world of online marketing, businesses often find themselves caught up in the whirlwind of creating the perfect ad – catchy headlines, compelling calls to action, and persuasive descriptions. Those are all fine, but there's a fundamental aspect that...

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Can PPC Steal Your SEO Traffic? Sep 22, 2023

If you run a business and market it online, you've probably heard the analogy that PPC is like renting an apartment while SEO is like buying a house. I'm not a huge fan of this analogy: the truth is that for substantial online growth, you'll likely need both PPC and SEO in your marketing...

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