Conversion Value Rules in Google Ads pay per click advertising Nov 19, 2024

If you're looking to maximize your Google Ads campaigns, tweaking conversion value rules might just be your secret weapon. Conversion value rules let you refine and adjust how you value...

Read More...
How to See Your Someone Else's Google Ads Account Structure pay per click advertising Sep 29, 2024

What if I told you that it's possible to find out how other advertisers have set up their Google Ads accounts? This includes some of the top brands in the world and even your competitor that's...

Read More...
Google Ads Break-Even CPA Calculator digital marketing tools pay per click advertising Aug 17, 2024

break even CPA calulator graphic

Want to make sure your Google Ads are actually making you money and you're hitting your Google Ads Sweet Spot? This simple calculator helps you figure out the most you can spend on each customer...

Read More...
Target ROAS vs Target CPA pay per click advertising Jul 13, 2024

If you're advertising in Google Ads, you're probably not just giving Google your money out of the kindness of your heart. You likely have specific outcomes or results you aim to achieve for your...

Read More...
2 Years on YouTube: See My Earnings, Stats & Why I Really Create Videos Jul 12, 2024

So if you're reading this blog post, there's a good chance that you've invested in SEO to drive better organic rankings and more organic traffic to your website. SEO is evolving, and if you're not...

Read More...
Local SEO on a Budget search engine optimization Jun 28, 2024

Google Maps has over 1 billion monthly active users. If you own a local business—whether it’s a restaurant, a service provider, or another local business type—appearing high in...

Read More...
Combat AI Overviews in SEO by Creating Videos search engine optimization Jun 07, 2024

Marketing is changing, and there's nothing we can do to stop it.

I want to give you a very simple concept, a very simple action item to help your business navigate through this intense period...

Read More...
Tips to Avoid Making Mistakes in Google Ads (Insights from PPC Expert Chris Schaeffer) pay per click advertising May 24, 2024

Did you know that you're probably wasting money on Google Ads and might not even realize it? Don’t worry—you're not alone.

I recently had a conversation with Chris Schaeffer one of the...

Read More...
Is It Time To Fire Your Online Marketing Agency? May 04, 2024

Are you paying a lot of money to have your online marketing campaigns managed by a professional?

If you're getting awesome results and stellar service, awesome! But for many businesses...

Read More...
Negative Keyword Match Types pay per click advertising Apr 25, 2024

If you want to stretch your ad budget further on Google, pay close attention to negative keywords. They're an effective tool for preventing your ads from showing for irrelevant searches, cutting...

Read More...
Google Ads Efficiency Calculator digital marketing tools pay per click advertising Apr 14, 2024

google ads roas and cos calculator

 

 
 

What do these efficiency metrics mean?

ROAS (Return on Ad Spend) Percentage is a metric that measures the amount of...

Read More...
Google Ads Bid Floors & Auction Reserve Prices pay per click advertising Apr 07, 2024

You've probably heard that the cost per click (CPC) you actually pay in Google Ads is just one penny more than your closest competitor in the ad auction. Well, that's not always the case. It's...

Read More...
How to Show Up in YouTube Search With Video Ads pay per click advertising Mar 27, 2024

Want your video ads to show up directly in the search results when people look for related topics on YouTube? It's a great way to get your content in front of an audience that's already interested...

Read More...
Google Ads Daily and Monthly Spend Limit Calculator digital marketing tools pay per click advertising Mar 24, 2024

google ads daily and monthly spend limit calculator

In Google Ads, your daily spending is capped at 2x your average daily budget. Your monthly spending is capped at 30.4x your average daily budget.

Use this calculator to find out what...

Read More...
SEO & PPC Budget Calculator digital marketing tools pay per click advertising search engine optimization Mar 16, 2024

seo and ppc calculator graphic

Optimize your online marketing budget with my SEO & PPC Budget Calculator!

This easy-to-use tool helps give you a ballpark budget allocation for your search engine optimization (SEO) and...

Read More...
Bid Strategy Learning in Google Ads pay per click advertising Mar 14, 2024

What is the 'learning' phase in Google Ads?

Have you ever seen the "Bid Strategy Learning" status in your Google Ads campaigns and started to worry? I know the feeling – but in this article,...

Read More...
PPC Title Case Converter digital marketing tools pay per click advertising Mar 11, 2024

example of first letter being capitalized

Welcome to my PPC title case converter, a simple tool created to transform your text into a format where the first letter of every word is capitalized. 


Read More...
Google Ads vs Microsoft Advertising pay per click advertising Mar 02, 2024

If you're advertising online, you're probably using Google Ads or Facebook. But have you ever considered using Microsoft Advertising? In today's post, I'm going to dive into whether Microsoft...

Read More...
How to Check for a Google Algorithm Update search engine optimization Feb 22, 2024

Does your Google organic traffic see wild swings - big increases one month, followed by steep drops the next? If this sounds familiar, don't panic just yet. There may be a simple explanation.

You...

Read More...
Google Ads Shopping Tiers pay per click advertising Feb 18, 2024

If you sell products online and use Google Ads, campaign types like standard shopping and Performance Max are essential to get your products shown to shoppers searching across Google's properties....

Read More...
High SEO Rankings But Very Low Clicks? Here's Why. search engine optimization Feb 01, 2024

I've got some bad news to share with you. If your business is ranking number one in Google organic search results, you're only driving a fraction of the clicks that you would have received just a...

Read More...
3 Ways to Find Broken Links on Your Website search engine optimization Jan 17, 2024

We've all been there - clicking a link while browsing online, only to land on that dreaded 404 "page not found" screen. As annoying as it is for us website visitors, it's even more frustrating for...

Read More...
Remarketing Audience Setup in Google Ads (2024 Edition) pay per click advertising Jan 04, 2024

Remarketing, also known as retargeting, is a form of online advertising that allows you to show ads to people who have previously visited your website. 

The Benefits of Remarketing

- Keeps...

Read More...
Keyword Match Type Generator digital marketing tools pay per click advertising Dec 14, 2023

Hey! I've created a helpful keyword match type generator tool that wraps your keyword with the keyword match type symbol of your choice.

You can use it here:


Google Ads Match Type...

Read More...
1 2 3