If you run a business and market it online, you've probably heard the analogy that PPC is like renting an apartment while SEO is like buying a house. I'm not a huge fan of this analogy: the truth is that for substantial online growth, you'll likely need both PPC and SEO in your marketing...
Leverage the Power of YouTube Remarketing
Ever wondered why some brands stick in your mind more than others? The secret lies in a marketing principle known as the Rule of Seven. This rule suggests that a potential customer needs to encounter your brand at least seven times before they feel...
In our fast-paced digital world, having an online presence for your business isn't just an option—it's a necessity. Google Ads, for instance, can be an incredibly effective way to connect with your potential customers. But let's be real, the process can feel like trying to solve a Rubik's...
Google does an impressive job marketing Google Ads. But as a business looking to grow, you need to peel back the layers and ask: is it really worth it? For most businesses, the answer is a resounding yes. However, like any tool, Google Ads has its pros and cons. Let's dive into three of...
Over the past decade, Google Ads has been moving in the direction of automation and giving advertisers less control as a result (i.e., automated bidding, Performance Max campaigns, etc.)
Sometimes, you just want the ability to pick exactly where your ads show to cut down costs. With Google Ads,...
When it comes to digital advertising, having control over how and where your ads appear (and don't appear) is essential.
Google Ads has introduced two new features — brand restrictions for search campaigns and brand exclusions for Performance Max campaigns — to help you target your...
It goes without saying but having a website is essential for any business. However, many businesses overlook the importance of optimizing their website for speed and accessibility.
One critical aspect of optimizing your website is optimizing your images. Images can make your website more...
Have you ever set up a Google Ads campaign, confidently inputting your daily budget, only to find that you’ve spent twice as much as you expected? It can be a shock to the system to see such a large chunk of your budget go in just a few days. Here is what is happening!
How Budgets Work in...
As a small business and/or advertiser in Google Ads, you know that creating an efficient and effective pay-per-click (PPC) campaign can be challenging. Not only do you need to keep your budget in mind, but you also need to know how to use the right keywords to get the most out of your ads.
One...
As a small business, you're always looking for ways to stay one step ahead of the competition and improve your content and online presence. One tool that can help with this is the Wayback Machine - a digital archive of the internet that allows you to see how websites looked in the past (it is...
Google Ads can be a great tool for promoting your business and driving sales. But, it’s not something that you should rush into without understanding the ins and outs of how it works. Many new PPC Advertisers make costly mistakes that can ruin their campaigns and cost them a lot of money...
Are you struggling to get clicks on your Google Ads Performance Max campaign? You're not alone. Many advertisers face this challenge when first starting out in Google Ads, especially with campaigns like Performance Max. But don't worry, there are several reasons why this might be happening, and...
Location targeting in Google Ads can help you to reach the right customers for your business. Location targeting allows you to select specific countries, areas within a country, a radius around a location, or even groups of locations inside Google Ads.
Set-Up
Setting up location targeting in...
Are you feeling frustrated with your website’s SEO results? You’ve done all the right things, including using keywords and optimizing your content, but you’re still not seeing the traffic you were hoping for. Don’t worry, you’re not alone. Let’s dive into...
It’s frustrating when you have a website that is getting plenty of traffic but not converting into sales or leads. This can be caused by a variety of issues, and it's important to identify the cause to make sure your online presence is working for you. Below are 6 possible reasons why your...
Managing your PPC accounts can be a time-consuming task, so it's essential to use the latest tools and technology. Thankfully, AI tools like ChatGPT can help you streamline your PPC efforts. Today, let's discuss six simple but practical ways to use this AI technology for better results in Google...
We’ve all heard about the power of artificial intelligence (AI) to do everything from responding to customer inquiries to writing content for websites. But what does Google think about AI content and how it affects your website in its search results?
What Does Google Say About AI Content?
...What is Google Performance Max?
Google Performance Max is a goal-based campaign type in Google Ads that combines Google's machine learning capabilities with the reach of their most popular ad placements like YouTube, Display, Search, Shopping, Gmail, Discovery, and Maps. Performance Max was...
If you’re a small business owner who wants to make the most of their performance max campaigns, understanding audience signals is key.
What Are Audience Signals?
Audience signals are data that helps inform Google’s algorithm about who your ideal target audience is (for example,...
When it comes to driving traffic to your website, optimizing for search engines is essential. Investing in SEO strategies can be extremely beneficial for your small business. But before investing, it is important to make sure that your website can be found in search engines like Google. One of...
It doesn't matter if you've been advertising your business online for 10 days or 10 years, having the right tools for your Pay-Per-Click (PPC) campaigns is essential. Just like wouldn't hang a picture without a hammer, nails, and/or picture-hanging strips, you shouldn't manage your PPC account...
If you're looking to build an effective SEO strategy, then it pays to know what your competitors are doing. By monitoring their SEO keywords and content, you can get a better understanding of the types of topics that they prioritize, and use this as a starting point for your own SEO strategy....
As a business that advertises through PPC, you may have heard the terms “keywords” and “search terms.” But what’s the difference between them?
Understanding the differences between keywords and search terms is important in order to develop effective campaigns on...
If you want to stay ahead of the competition and create better ads, it helps to know what your competitors are doing. Thankfully, there’s a way for you to see all the advertisements your competitors are running in Google Ads. It’s simple and doesn’t require any special software...
