Top PPC Tools I Can't Live Without in 2023 Jan 27, 2023

It doesn't matter if you've been advertising your business online for 10 days or 10 years, having the right tools for your Pay-Per-Click (PPC) campaigns is essential. Just like wouldn't hang a picture without a hammer, nails, and/or picture-hanging strips, you shouldn't manage your PPC account...

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Steal Your Competitor's Organic Traffic and Keywords Jan 21, 2023

If you're looking to build an effective SEO strategy, then it pays to know what your competitors are doing. By monitoring their SEO keywords and content, you can get a better understanding of the types of topics that they prioritize, and use this as a starting point for your own SEO strategy....

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Keywords vs Search Terms Jan 09, 2023

As a business that advertises through PPC, you may have heard the terms “keywords” and “search terms.” But what’s the difference between them?

Understanding the differences between keywords and search terms is important in order to develop effective campaigns on...

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Spy on Your Competitors in Google Ads Jan 09, 2023

If you want to stay ahead of the competition and create better ads, it helps to know what your competitors are doing. Thankfully, there’s a way for you to see all the advertisements your competitors are running in Google Ads. It’s simple and doesn’t require any special software...

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How to Get Cheap Clicks in Google Ads Jan 09, 2023

One of the most important things to succeed in any business is getting in front of your target market! And one of the best ways to do that is with Google Ads. In this video, I’m going to show you how you can start getting cheap clicks in Google Ads that will help you learn more so you can...

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Standard vs Smart Shopping vs Performance Max Jan 05, 2023

As an ecommerce business, it is essential to list your products on Google. In the 2000s, Google allowed businesses to submit their products to Google, and in return, Google would actually show those products on the search results pages completely free of charge. However, in 2009, Google...

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How to Advertise on a Specific Website (Using Google Display Ads) Jan 05, 2023

Did you know you can hand-pick placements to run your ads on YouTube and the Display Network with placement targeting? For example, if you sell travel packages and want your ads to appear on a particular website or page about travel, you can add that website or page as a placement in Google Ads!...

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Asset Groups vs Listing Groups in Google Performance Max Jan 04, 2023

When creating a Performance Max campaign in Google Ads, two key terms that you will see are “asset groups” and “listing groups“. So, what’s the difference between the two?

Asset Groups

An asset group is a collection of creatives centered on a theme or related to a...

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Maximize Conversion Value Bidding in Google Ads Jan 04, 2023

If you’re looking for a way to get the most out of your Google Ads campaigns, maximize conversion value bidding could be the answer. This type of bidding strategy can be used in search or shopping campaigns, and it helps ensure that you’re getting the most bang for your...

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Bounce Rate in GA4 vs Universal Analytics Jan 02, 2023

As a website owner, you’re probably always looking for ways to decrease your bounce rate and increase engagement on your site. But what’s the difference between the bounce rate in Google Analytics 4 (GA4) and Universal Analytics?

Chart Source: Google

Bounce Rate in GA4

Bounce...

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How to Get Your SEO Changes Noticed Faster by Google Jan 02, 2023

You’ve made some changes to your website and you’re ready for the world to see them. But there’s one problem: even though the changes have been made on your end, they haven’t shown up on Google yet. So how do you get Google to take notice of the changes you made and...

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Secret Google Ads Performance Max Tips Jan 02, 2023

Although it may seem like there are limited options for Performance Max campaigns, there are actually a number of things you can do to fine-tune your campaign for optimal results!

Clone Asset Groups

One of the great things about Google Ads Performance Max is that you can clone an asset group...

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Top Data & Insights from Performance Max Campaigns Jan 02, 2023

Performance Max campaigns offer advertisers access to all of their Google Ads inventory through a single campaign. This allows for more effective targeting of potential customers across all of Google’s channels, including YouTube, Display, and Search. Performance Max can be a great way to...

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Create Better Image Assets in Google Performance Max Jan 02, 2023

When you advertise in Google Ads, you want great results. Image Assets inside of Google Ads can make a HUGE difference in the performance of your campaigns.

Best Practices According to Google

According to Google, here are a few things to keep in mind when creating display ads: it’s...

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Stop Junk Traffic & Spam Conversions in Google Ads Jan 02, 2023

Spending all that money on Google Ads can be a waste if you’re not careful!

Over 27% of the traffic on the internet is from non-human bots, according to research, so it’s important to make sure that you’re getting real traffic and conversions.

Here are a few tips to help...

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Starting Your Business Online: SEO or PPC? Jan 02, 2023

You’ve got a great business idea, and you’re ready to take it online. But where do you start? Should you focus on Search Engine Optimization (SEO) or Pay-Per-Click (PPC) advertising? The answer is… both! But if you had to choose one to start with, the best option is almost...

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Facebook Advantage+ vs Google Performance Max Jan 02, 2023

Which campaign type is best for you? Advantage+ from Facebook or Performance Max from Google Ads?

In this article, we’ll take a look at the features of each and help you decide which is the best for your business.

What are Facebook Advantage+ Campaigns?

Advantage+ Campaigns are...

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Turn Google Performance Max Back Into Smart Shopping Jan 02, 2023

If you’re feeling frustrated that your Smart Shopping campaign didn’t quite meet your expectations, don’t worry – all is not lost! In this video, we’ll show you how to create a Performance Max campaign that can achieve the same great results and appear on the same...

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Auto-Apply Recommendations: What You Need to Know Jan 02, 2023

What are Auto-Apply Recommendations?

Auto-apply recommendations are changes that Google suggests you make to your account based on their analysis of your data. These can be things like adding negative keywords, changing your bid strategy, or enabling new features. If you do not deny the...

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Things to Avoid in Google Performance Max Jan 02, 2023

Google Ads is an excellent way to reach potential customers with your business, but there are some things that you should avoid doing if want best results, especially in Performance Max campaigns.

In this video we’ll go over several common mistakes made when setting up and managing...

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Finding Your Google Ads Campaign Sweet Spot Jan 01, 2023

The Google Ads Performance Planner is a great tool that can help you estimate different spend and revenue levels for your campaign. You can also find your “sweet spot” by calculating the incremental cost of sale at different points along the Performance Planner chart.

To do this,...

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Defend Your Brand Name in PPC Jan 01, 2023

Have you ever searched for your company’s brand name in Google or Bing and seen a competitor showing in that coveted ad slot? It’s infuriating! Luckily, there are a few things you can do to defend that advertising spot so that your brand name appears number one. By creating a search...

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Top 4 Things You Must Know When Starting Google Ads Jan 01, 2023

So you’ve decided to take the plunge and create a Google Ads account for your business. Congratulations! Google Ads can be an extremely effective way to reach new customers and grow your business. But before you get started, there are a few things you need to know. Here are four things you...

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Broad vs Phrase vs Exact Match Dec 31, 2022

When it comes to pay-per-click (PPC) advertising on Google, you have three options for your keywords: broad match, phrase match, or exact match.So, what combination works best? For most businesses, you’ll want to use a combination of phrase and exact match. Here’s a closer look...

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