When it comes to pay-per-click (PPC) advertising on Google, you have three options for your keywords: broad match, phrase match, or exact match.So, what combination works best? For most businesses, you’ll want to use a combination of phrase and exact match. Here’s a closer look...

Headlines are important—not just in Google ads, but in all areas of marketing and advertising. A headline is often the first thing that a potential customer sees, so it is important to make sure that it is clear, concise, and tells them exactly what they need to know about your product or...

There are many benefits to ranking number one in Google search.

First and foremost, ranking number one means that you will receive the majority of clicks from searchers. This is because the majority of people do not bother scrolling down to the second page of results.

Second, ranking number one...

Figuring out your CPC (cost-per-click) can be a little tricky, but it’s an essential part of setting up your eCommerce advertising account. You want to make sure you aren’t wasting any money on ads that don’t convert, and finding the right CPC is the key to that. In...