Are you tired of wasting part of your monthly ad budget on junk traffic? What if you could advertise directly on the websites your ideal customers visit regularly? It's possible with Google Ads'...
When creating a Performance Max campaign in Google Ads, two key terms that you will see are “asset groups” and “listing groups“. So, what’s the difference between the...
Maximize Conversion Value bidding was introduced by Google in 2019. It's a form of smart bidding that uses machine learning to automatically set bids with the goal of generating the highest...
As a website owner, you’re probably always looking for ways to decrease your bounce rate and increase engagement on your site. But what’s the difference between the bounce rate in...
You’ve made some changes to your website and you’re ready for the world to see them. But there’s one problem: even though the changes have been made on your end, they...
Are you ready to take your Google Performance Max campaigns to new heights? In this article, we'll explore the latest strategies and best practices to help you unlock the true potential of this...
When you advertise in Google Ads, you want great results. Image Assets inside of Google Ads can make a HUGE difference in the performance of your campaigns.
Best Practices According to Google
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Spending all that money on Google Ads can be a waste if you’re not careful!
Over 27% of the traffic on the internet is from non-human bots, according to research, so it’s...
You've launched a website, and after all that hard work, crickets. You start researching ways to drive traffic to your new site and quickly find that there are two primary methods to consider: SEO...
Which campaign type is best for you? Advantage+ from Facebook or Performance Max from Google Ads?
In this article, we’ll take a look at the features of each and help you decide which is the...
If you’re feeling frustrated that your Smart Shopping campaign didn’t quite meet your expectations, don’t worry – all is not lost! In this video, we’ll show you how...
Google recently announced a new Auto-Apply Recommendations feature for Google Ads accounts. This allows Google to automatically make changes to your campaigns based on their recommendations. While...
Google Ads has come a long way from its early days of purely manual bidding (the name of the platform was Google AdWords). Now with automation and machine learning, Google aims to help you hit...
Have you ever Googled your own company name only to see a competitor appear above you in the paid search results?
This can be incredibly frustrating, especially if that competitor is snagging...
When it comes to pay-per-click (PPC) advertising on Google, you have three options for your keywords: broad match, phrase match, or exact match. So, what combination works best? For most...
Clear and concise headlines are essential. One study found that eight out of ten people read the headlines on your website, but only two out of ten read the rest of what you write.
Headlines can...
There is a lot of content out there focused on how to rank number one in the search results. But I think it's important that we answer the question, why? Why do we want to rank number one in...
Figuring out your CPC (cost-per-click) can be a little tricky, but it’s an essential part of setting up your eCommerce advertising account. You want to make sure you aren’t wasting any...
