Artificial intelligence (AI) writing tools like ChatGPT and Claude are generating a lot of buzz lately. Their ability to quickly create articles, emails, and other content is appealing to many busi...

If you run a Google Ads account, you've probably heard or seen information about Google's Performance Max campaigns. There's a lot of information out there, and it can be confusing trying to make s...

If you’re a small business owner who wants to make the most of their performance max campaigns, understanding audience signals is key.

What Are Audience Signals?

Audience signals are data that he...

When it comes to driving traffic to your website, optimizing for search engines is essential. Investing in SEO strategies can be extremely beneficial for your small business. But before investing, ...

60% of marketers say that inbound marketing, like SEO, is their highest-quality source of leads and revenue. But here's the thing—search engine optimization doesn't have to be complicated, and you ...

Something that a lot of new advertisers get wrong when they're first getting started in Google Ads is the difference between keywords and search terms. Many new advertisers think that they're the s...

If you want to stay ahead of the competition and create better ads, it helps to know what your competitors are doing. Thankfully, there’s a way for you to see all the advertisements your competitor...

Almost every year the cost to advertise your business online increases. And for most of us, our primary objective on platforms like Google Ads is to run a profitable advertising account and make mo...

As an ecommerce business, it is essential to list your products on Google. In the 2000s, Google allowed businesses to submit their products to Google, and in return, Google would actually show thos...

Are you tired of wasting part of your monthly ad budget on junk traffic? What if you could advertise directly on the websites your ideal customers visit regularly? It's possible with Google Ads' ma...

When creating a Performance Max campaign in Google Ads, two key terms that you will see are “asset groups” and “listing groups“. So, what’s the difference between the two?

Asset Groups

An asset g...

Maximize Conversion Value bidding was introduced by Google in 2019. It's a form of smart bidding that uses machine learning to automatically set bids with the goal of generating the highest revenue...

As a website owner, you’re probably always looking for ways to decrease your bounce rate and increase engagement on your site. But what’s the difference between the bounce rate in Google Analytics ...

You’ve made some changes to your website and you’re ready for the world to see them. But there’s one problem: even though the changes have been made on your end, they haven’t shown up on Google yet...

Are you ready to take your Google Performance Max campaigns to new heights? In this article, we'll explore the latest strategies and best practices to help you unlock the true potential of this pow...

When you advertise in Google Ads, you want great results. Image Assets inside of Google Ads can make a HUGE difference in the performance of your campaigns.

Best Practices According to Google

Acc...

Spending all that money on Google Ads can be a waste if you’re not careful!

Over 27% of the traffic on the internet is from non-human bots, according to research, so it’s important to make sure th...

You've launched a website, and after all that hard work, crickets. You start researching ways to drive traffic to your new site and quickly find that there are two primary methods to consider: SEO ...

Which campaign type is best for you? Advantage+ from Facebook or Performance Max from Google Ads?

In this article, we’ll take a look at the features of each and help you decide which is the best f...

If you’re feeling frustrated that your Smart Shopping campaign didn’t quite meet your expectations, don’t worry – all is not lost! In this video, we’ll show you how to create a Performance Max camp...

Google recently announced a new Auto-Apply Recommendations feature for Google Ads accounts. This allows Google to automatically make changes to your campaigns based on their recommendations. While ...

Google Ads has come a long way from its early days of purely manual bidding (the name of the platform was Google AdWords). Now with automation and machine learning, Google aims to help you hit your...

Have you ever Googled your own company name only to see a competitor appear above you in the paid search results?

This can be incredibly frustrating, especially if that competitor is snagging clic...

When it comes to pay-per-click (PPC) advertising on Google, you have three options for your keywords: broad match, phrase match, or exact match. So, what combination works best? For most businesses...