When it comes to pay-per-click (PPC) advertising on Google, you have three options for your keywords: broad match, phrase match, or exact match. So, what combination works best? For most businesses...

Clear and concise headlines are essential. One study found that eight out of ten people read the headlines on your website, but only two out of ten read the rest of what you write.

Headlines can m...

There is a lot of content out there focused on how to rank number one in the search results. But I think it's important that we answer the question, why? Why do we want to rank number one in Google...

Figuring out your CPC (cost-per-click) can be a little tricky, but it’s an essential part of setting up your eCommerce advertising account. You want to make sure you aren’t wasting any money on ads...