Clicks vs Impressions vs Views Nov 17, 2023

When it comes to Google Ads, there are a ton of metrics to make sense of. I get it - it can feel overwhelming trying to understand what all those numbers actually mean!

But here's the good news: you only need to focus on a few key metrics to have a successful Google Ads account. In this article,...

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Should You Include or Remove Google Search Partners? Nov 10, 2023

If you're a business or advertiser using Google Ads, you've probably come across the setting called "Google Search Partners." This setting allows your ads to appear on search partner sites, which are websites that have partnered with Google to show ads.

On the surface, enabling search partners...

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How to See Any Website's Traffic Oct 19, 2023

Gain the Edge: Monitoring Your Competition Made Easy

In the dynamic world of business, the adage "if you're not growing, you're dying" rings truer than ever. To thrive in the long run, understanding your customers is crucial, but so is keeping an eye on your competitors. Case in point: Polaroid,...

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How To Scale a Google Ads Search Campaign Oct 14, 2023

Do you feel like it is impossible to beat Google and drive profitable results through Google Ads?

Here’s the truth: you’re not competing against Google.

As an online marketing coach who has been managing Google Ads campaigns since 2010, I understand the challenges that have evolved...

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Google Ads Audiences: Targeting, Observation, & Audience Signals Oct 07, 2023

Audiences in Google Ads

In the fast-paced world of online marketing, businesses often find themselves caught up in the whirlwind of creating the perfect ad – catchy headlines, compelling calls to action, and persuasive descriptions. Those are all fine, but there's a fundamental aspect that...

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Can PPC Steal Your SEO Traffic? Sep 22, 2023

If you run a business and market it online, you've probably heard the analogy that PPC is like renting an apartment while SEO is like buying a house. I'm not a huge fan of this analogy: the truth is that for substantial online growth, you'll likely need both PPC and SEO in your marketing...

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How to Set Up a YouTube Remarketing Campaign Sep 15, 2023

Leverage the Power of YouTube Remarketing

Ever wondered why some brands stick in your mind more than others? The secret lies in a marketing principle known as the Rule of Seven. This rule suggests that a potential customer needs to encounter your brand at least seven times before they feel...

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Dynamic Search Campaigns in Google Ads Aug 31, 2023

In our fast-paced digital world, having an online presence for your business isn't just an option—it's a necessity. Google Ads, for instance, can be an incredibly effective way to connect with your potential customers. But let's be real, the process can feel like trying to solve a Rubik's...

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Is Google Ads Worth It? 3 Pros, 3 Cons Aug 18, 2023

Google does an impressive job marketing Google Ads. But as a business looking to grow, you need to peel back the layers and ask: is it really worth it? For most businesses, the answer is a resounding yes. However, like any tool, Google Ads has its pros and cons. Let's dive into three of...

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How to Advertise on a Specific App Using Google Ads Aug 10, 2023

Over the past decade, Google Ads has been moving in the direction of automation and giving advertisers less control as a result (i.e., automated bidding, Performance Max campaigns, etc.)

Sometimes, you just want the ability to pick exactly where your ads show to cut down costs. With Google Ads,...

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Brand Restrictions vs Brand Exclusions in Google Ads: What You Need to Know Aug 03, 2023

When it comes to digital advertising, having control over how and where your ads appear (and don't appear) is essential.

Google Ads has introduced two new features — brand restrictions for search campaigns and brand exclusions for Performance Max campaigns — to help you target your...

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Picture Perfect: Optimizing Images for Speed and Accessibility Jul 11, 2023

It goes without saying but having a website is essential for any business. However, many businesses overlook the importance of optimizing their website for speed and accessibility.

One critical aspect of optimizing your website is optimizing your images. Images can make your website more...

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Overspending Your Google Ads Daily Budget? Here's Why. Jun 15, 2023

Have you ever set up a Google Ads campaign, confidently inputting your daily budget, only to find that you’ve spent twice as much as you expected? It can be a shock to the system to see such a large chunk of your budget go in just a few days. Here is what is happening!

How Budgets Work in...

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Simple Way to Add Account-Level Negative Keywords in Google Ads Jun 06, 2023

As a small business and/or advertiser in Google Ads, you know that creating an efficient and effective pay-per-click (PPC) campaign can be challenging. Not only do you need to keep your budget in mind, but you also need to know how to use the right keywords to get the most out of your ads.

ppc cheatsheet link

One...

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3 Ways The Wayback Machine Can Help Your Business Succeed May 19, 2023

As a small business, you're always looking for ways to stay one step ahead of the competition and improve your content and online presence. One tool that can help with this is the Wayback Machine - a digital archive of the internet that allows you to see how websites looked in the past (it is...

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Avoid These Mistakes in Google Ads May 08, 2023

Google Ads can be a great tool for promoting your business and driving sales. But, it’s not something that you should rush into without understanding the ins and outs of how it works. Many new PPC Advertisers make costly mistakes that can ruin their campaigns and cost them a lot of money...

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Why Your Performance Max Campaign Isn't Getting Clicks Apr 22, 2023

Are you struggling to get clicks on your Google Ads Performance Max campaign? You're not alone. Many advertisers face this challenge when first starting out in Google Ads, especially with campaigns like Performance Max. But don't worry, there are several reasons why this might be happening, and...

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How to Advertise in a Specific Area Using Google Ads Apr 13, 2023

Location targeting in Google Ads can help you to reach the right customers for your business. Location targeting allows you to select specific countries, areas within a country, a radius around a location, or even groups of locations inside Google Ads.

how to set up location targeting in Google Ads

Set-Up

Setting up location targeting in...

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4 SEO Mistakes You're Probably Making Apr 06, 2023

Are you feeling frustrated with your website’s SEO results? You’ve done all the right things, including using keywords and optimizing your content, but you’re still not seeing the traffic you were hoping for. Don’t worry, you’re not alone. Let’s dive into...

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Traffic, but No Sales or Leads Mar 15, 2023

It’s frustrating when you have a website that is getting plenty of traffic but not converting into sales or leads. This can be caused by a variety of issues, and it's important to identify the cause to make sure your online presence is working for you. Below are 6 possible reasons why your...

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6 Ways To Improve Google Ads With ChatGPT Mar 08, 2023

Managing your PPC accounts can be a time-consuming task, so it's essential to use the latest tools and technology. Thankfully, AI tools like ChatGPT can help you streamline your PPC efforts. Today, let's discuss six simple but practical ways to use this AI technology for better results in Google...

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Can AI Content Get Your Website Penalized in Google Search? Feb 28, 2023

We’ve all heard about the power of artificial intelligence (AI) to do everything from responding to customer inquiries to writing content for websites. But what does Google think about AI content and how it affects your website in its search results?

What Does Google Say About AI Content?

...
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Google Performance Max 101: The Basics Feb 23, 2023

What is Google Performance Max?

Google Performance Max is a goal-based campaign type in Google Ads that combines Google's machine learning capabilities with the reach of their most popular ad placements like YouTube, Display, Search, Shopping, Gmail, Discovery, and Maps. Performance Max was...

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Performance Max Audience Signals - Do They Work? Feb 15, 2023

If you’re a small business owner who wants to make the most of their performance max campaigns, understanding audience signals is key.

What Are Audience Signals?

Audience signals are data that helps inform Google’s algorithm about who your ideal target audience is (for example,...

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