What do these efficiency metrics mean?
ROAS (Return on Ad Spend) Percentage is a metric that measures the amount of revenue generated for every dollar spent on advertising, expressed as a percentage. For example, a ROAS...
You've probably heard that you only pay one penny more than your closest competitor to win a Google Ads auction. Well, that's not always the case.
What if you have zero competitors... and your ad still doesn't show?
Assuming there are no ad/account violations, and your targeting is...
Want your video ads to show up directly in the search results when people look for related topics on YouTube? It's a great way to get your content in front of an audience that's already interested and actively searching. Here's exactly how to set it up:
-
Create a New Campaign: In Google Ads,...
In Google Ads, your daily spending is capped at 2x your average daily budget. Your monthly spending is capped at 30.4x your average daily budget.
Use this calculator to find out what your daily and monthly spend limits would be, based on the daily budget that you input into Google Ads....
Optimize your online marketing budget with my SEO & PPC Budget Calculator!
This easy-to-use tool helps give you a ballpark budget allocation for your search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns, based on your current business revenue.
To streamline...
What is the 'learning' phase in Google Ads?
Have you ever seen the "Bid Strategy Learning" status in your Google Ads campaigns and started to worry? I know the feeling – but in this article, I'll demystify this learning status to give you a bit more confidence as to what is happening...
Welcome to my PPC title case converter, a simple tool created to transform your text into a format where the first letter of every word is capitalized.
This tool simplifies the process of capitalizing...
Microsoft Advertising, formerly known as Bing Ads, allows businesses to advertise on the Bing search engine and Microsoft services. But is it a viable advertising platform compared to the dominant player, Google Ads? Here's a quick overview of the key pros and cons to consider when deciding...
Does your Google organic traffic see wild swings - big increases one month, followed by steep drops the next? If this sounds familiar, don't panic just yet. There may be a simple explanation.
You see, Google makes thousands of updates to its search algorithm every single year (but sometimes, it...
If you sell products online and use Google Ads, campaign types like standard shopping and Performance Max are essential to get your products shown to shoppers searching across Google's properties.
Standard shopping allows your product listing ads (PLAs) to appear on the Google search results...
Creating a website for your business is a must these days. But with so many options out there, how do you choose the right path without breaking the bank?
Let's break it down step-by-step so you can build an affordable, custom site that helps your business thrive.
First things first - you need...
If you've been scratching your head wondering why your site's Google traffic seems down lately, you're not alone. Many businesses are noticing they get fewer clicks when ranking #1 in search results than they did just a few years ago. What is happening here?
Well, it boils down to this:
- ...
We've all been there - clicking a link while browsing online, only to land on that dreaded 404 "page not found" screen. As annoying as it is for us website visitors, it's even more frustrating for website owners. Broken links create a lousy user experience that can drive visitors away and hurt...
Remarketing, also known as retargeting, is a form of online advertising that allows you to show ads to people who have previously visited your website.
The Benefits of Remarketing
- Keeps your brand top of mind with interested visitors after they leave your site
- Allows you to re-engage...
Hey! I've created a helpful keyword match type generator tool that wraps your keyword with the keyword match type symbol of your choice.
You can use it here:
Google Ads Match Type Generator
When it comes to Google Ads, there are a ton of metrics to make sense of. I get it - it can feel overwhelming trying to understand what all those numbers actually mean!
But here's the good news: you only need to focus on a few key metrics to have a successful Google Ads account. In this article,...
If you're a business or advertiser using Google Ads, you've probably come across the setting called "Google Search Partners." This setting allows your ads to appear on search partner sites, which are websites that have partnered with Google to show ads.
On the surface, enabling search partners...
Gain an Edge over Your Business Competition
In the world of business, the phrase "if you're not growing, you're dying" rings truer than ever this year.
To thrive in the long run, understanding your customers is crucial, but so is keeping an eye on your competitors.
Case in point: Polaroid, once...
Do you feel like it is impossible to beat Google and drive profitable results through Google Ads?
Here’s the truth: you’re not competing against Google.
As an online marketing coach who has been managing Google Ads campaigns since 2010, I understand the challenges that have evolved...
Audiences in Google Ads
In the fast-paced world of online marketing, businesses often find themselves caught up in the whirlwind of creating the perfect ad – catchy headlines, compelling calls to action, and persuasive descriptions. Those are all fine, but there's a fundamental aspect that...
If you run a business and market it online, you've probably heard the analogy that PPC is like renting an apartment while SEO is like buying a house. I'm not a huge fan of this analogy: the truth is that for substantial online growth, you'll likely need both PPC and SEO in your marketing...
Leverage the Power of YouTube Remarketing
Ever wondered why some brands stick in your mind more than others? The secret lies in a marketing principle known as the Rule of Seven. This rule suggests that a potential customer needs to encounter your brand at least seven times before they feel...
In our fast-paced digital world, having an online presence for your business isn't just an option—it's a necessity. Google Ads, for instance, can be an incredibly effective way to connect with your potential customers. But let's be real, the process can feel like trying to solve a Rubik's...
Google does an impressive job marketing Google Ads. But as a business looking to grow, you need to peel back the layers and ask: is it really worth it? For most businesses, the answer is a resounding yes. However, like any tool, Google Ads has its pros and cons. Let's dive into three of...
