The Google Ads Performance Planner is a great tool that can help you estimate different spend and revenue levels for your campaign. You can also find your “sweet spot” by calculating the incremental cost of sale at different points along the Performance Planner chart.
To do this, simply divide the incremental spend by the incremental revenue. If you compare this to the gross profit percentage for your item, this will give you a good idea of how much you can spend and still be profitable, while maximizing top-line revenue.
Keep in mind that this is just an estimation, but it can be a helpful guide as you optimize your Google Ads campaign!
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