Google Maps has over 1 billion monthly active users. If you own a local business—whether it’s a restaurant, a service provider, or another local business type—appearing high in...
Marketing is changing, and there's nothing we can do to stop it.
I want to give you a very simple concept, a very simple action item to help your business navigate through this intense period...
Optimize your online marketing budget with my SEO & PPC Budget Calculator!
This easy-to-use tool helps give you a ballpark budget allocation for your search engine optimization (SEO) and...
Does your Google organic traffic see wild swings - big increases one month, followed by steep drops the next? If this sounds familiar, don't panic just yet. There may be a simple explanation.
You...
I've got some bad news to share with you. If your business is ranking number one in Google organic search results, you're only driving a fraction of the clicks that you would have received just a...
We've all been there - clicking a link while browsing online, only to land on that dreaded 404 "page not found" screen. As annoying as it is for us website visitors, it's even more frustrating for...
If you run a business and market it online, you've probably heard the analogy that PPC is like renting an apartment while SEO is like buying a house. I'm not a huge fan of this analogy: the...
It goes without saying but having a website is essential for any business. However, many businesses overlook the importance of optimizing their website for speed and accessibility.
One critical...
Are you feeling frustrated with your website’s SEO results? You’ve done all the right things, including using keywords and optimizing your content, but you’re still not seeing...
Artificial intelligence (AI) writing tools like ChatGPT and Claude are generating a lot of buzz lately. Their ability to quickly create articles, emails, and other content is appealing to...
When it comes to driving traffic to your website, optimizing for search engines is essential. Investing in SEO strategies can be extremely beneficial for your small business. But before investing,...
60% of marketers say that inbound marketing, like SEO, is their highest-quality source of leads and revenue. But here's the thing—search engine optimization doesn't have to be complicated,...
You’ve made some changes to your website and you’re ready for the world to see them. But there’s one problem: even though the changes have been made on your end, they...
There is a lot of content out there focused on how to rank number one in the search results. But I think it's important that we answer the question, why? Why do we want to rank number one in...
