Steal Your Competitor's Organic Traffic and Keywords

Want to get a leg up on the competition when it comes to organic search? You can use your competitors' own SEO keywords against them with some smart competitive analysis.

In this article, we'll walk through a simple process to identify the terms your rivals are targeting - and how you can capitalize on that intel.

Why Keyword Research Matters for SEO

Keyword analysis is crucial for driving website traffic. As a marketer, you need to know:

1. What search terms your audience is using
2. The monthly search volume for those keywords
3. Which pages on your site should target each term

This informs your content strategy and SEO optimizations. But conducting extensive keyword research from scratch takes a lot of time and effort.

That's where competitive analysis comes in handy...

Leverage Your Competitors' Efforts

Rather than build your keyword research from the ground up, you can learn from sites in your space.

• See the terms they are already ranking for
• Identify gaps in their content coverage
• Improve upon their existing pages targeting key terms

This allows you to capitalize on their existing SEO efforts and get ahead more quickly.

How to Use SpyFu for Competitive SEO Analysis

SpyFu is an affordable keyword research tool perfect for this type of analysis.

Here's a simple process for using it to conduct competitive SEO research:

1. Find a competitor website in your space, such as [Example.com]
2. Plug their URL into SpyFu to pull up their domain report
3. Review their top ranking pages - this shows their site structure and content focus
4. Drill into their keywords for a specific page such as "workout hoodies"
5. Export the keywords, excluding branded terms
6. Review the terms they rank for, volumes, etc.
7. Identify "easy win" keywords you can target in your own content
8. Improve upon their pages for core terms with better optimization and content

This provides invaluable intel to accelerate your SEO efforts. And you can repeat the process for other competitors as well.

The Takeaway

With some smart competitive analysis using tools like SpyFu, you can quickly identify solid keyword targets.

The best part? You get to benefit from your competitors' SEO efforts, saving tons of time and energy in the process.

So put your rivals' data to work for you - and claim organic search rankings they already cultivated. A little clever positioning can help you pull ahead of the pack.