Can AI Content Get Your Website Penalized in Google Search?

We’ve all heard about the power of artificial intelligence (AI) to do everything from responding to customer inquiries to writing content for websites. But what does Google think about AI content and how it affects your website in its search results?

What Does Google Say About AI Content?

In February 2023, Google released a post about their take on AI content created by sites like ChatGPT and Jasper. They start off by saying that they believe in the “power of AI to transform how helpful information is delivered” but also make clear that their goal is to reward high-quality and trustworthy content regardless of how it is produced. They go on to clarify that appropriate use of AI isn't against their guidelines as long as your goal isn't to manipulate their rankings.

So, when it comes down to it, if you're creating accurate and helpful information (which should be your goal anyway!) then you'll be just fine using an AI writing assistant to speed up the process. That being said, there are still some caveats with using AI-generated content. One of those is making sure you keep an eye on the quality of the content being generated as well as its accuracy. The other is making sure that you credit any sources used in the creation of your content, either directly or indirectly through an automated system or service. You don't want to risk being accused of plagiarism because this could hurt your reputation and search engine rankings!

In summary, while the appropriate use of AI is not against Google's guidelines, businesses should always strive to create high-quality and trustworthy content even if they are using an automated system or service. Additionally, businesses should always remember to credit any sources used in the creation of their content so that they don't risk getting penalized for plagiarism or copyright infringement issues. By following these simple steps, small business owners can utilize the power of artificial intelligence without having to worry about getting penalized in the search results!

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