How to Create & Manage Google Ads Manager Accounts

Managing many Google Ads accounts at the same time can get messy quickly. If you're jumping from one account to another, keeping track of your campaigns, payments, and how well they're doing can become a confusing mess.

Luckily, there's a great solution for anyone who has more than one account. It's called a Manager Account. Sometimes it’s called My Client Center or MCC. This account makes your life much easier when you're handling multiple Google Ads accounts.

This guide will show you how to:

• Understand what a manager account is and why you need it.
• Create a Google Ads manager account the right way.
• Link your existing accounts so you can see everything in one place.
• Get some helpful tips and answers to common questions.
• Make the most of your new, simpler setup.

Whether you're a freelancer, run an agency, or just manage several accounts for your own business, you'll gain clarity and control.

What is a Google Ads Manager Account?

Before we get started, let’s explain what a manager account really is.

A Google Ads Manager Account is like a master account. It lets you manage many other Google Ads accounts (called child accounts) from one single login. It's made for people who need an easy way to oversee more than one account, whether for different businesses, clients, or departments.

Imagine being able to see all of your accounts' performance, campaigns, budgets, and billing on one screen. That's exactly what a manager account does.

Big Benefits of Using a Manager Account

So, why are manager accounts so great? Here’s why they can change the way you work:

• One Place for Everything: You can see and control all the Google Ads accounts you manage from one dashboard.
• Easier Payments: It simplifies paying for campaigns for agencies or businesses with lots of accounts.
• Quickly Switch Accounts: No more logging in and out all day or searching through a long list of accounts.
• Simple Team Management: Add or remove users and decide what they can do as your team grows.
• Reports Across Accounts: You can create reports and compare how well different clients or campaigns are doing all at once.

Let’s take a closer look at how this works.

Do You Really Need a Manager Account?

If you only manage one Google Ads account, you can keep things simple and skip the manager account. But if any of these sound familiar, you should set one up:

• You manage many campaigns for different parts of your business.
• You are an agency or freelancer with several clients.
• You need to compare results across different accounts.
• You want to easily organize payments and permissions for a team.

Google Ads Manager Accounts are not complicated. They are designed to make your life easier. If you have two or more accounts, it’s worth taking the time to set one up.

How to Create a Google Ads Manager Account

Ready to get organized? Let's walk through how to create your manager account, step-by-step.

Step 1: Go to Google Ads Manager Accounts

1. Go to the Google Ads Manager Accounts website.
2. Click 'Create a manager account'. If you're already in Google Ads, you can find it under the account switcher as 'Manager Account'.

Step 2: Fill Out Your Info

You'll need to enter a few important details:

• Display Name: Give your account a name. This could be your business, agency, or something that describes it.
• Billing Country: Choose the country where you handle payments.
• Time Zone: Set your time zone for reports and other tasks.
• Currency: Pick the type of money you will use for billing.

Step 3: Prove You're Human

Google will ask you to complete a quick test to prove you're not a robot. Check the box and keep going.

Step 4: Submit and Create the Account

Once you click submit, your manager account is live! You will see an empty dashboard, ready for you to connect the Google Ads accounts you already manage (or create new ones).

And that's it! Now you can move on to linking your accounts.

Linking Existing Google Ads Accounts

This part can sometimes be confusing, but it's actually pretty simple. Here’s how to do it correctly.

Step 1: Open Your Manager Account and Go to ‘Accounts’

• On your manager account homepage, look for a menu item called ‘Accounts’ on the left side.

Step 2: Click ‘Link Existing Account’

You'll see a blue plus (+) button or a similar button. Click it and choose ‘Link existing account’.

Step 3: Enter the Customer ID

To link an account, you will need its unique Customer ID. This is the 10-digit number you can find at the top of each Google Ads account.

• Copy the Customer ID from the account you want to link.
• Paste that ID into the box in your manager account.

Step 4: The Admin Approves Your Request

Google will send a notification to the person in charge of the account you want to link. This could be an email or a message inside the Google Ads account. That person needs to:

1. Open the email or log into the Google Ads account.
2. Look at the request to link the account.
3. Click ‘Approve’ (or ‘Accept’).

If you are managing your own accounts, you just have to switch tabs or emails to find the approval. It’s easy!

Step 5: Confirm Your Accounts Are Linked

After the owner or admin approves the request, your manager account can officially see and manage the linked Google Ads account. Congratulations! You now have control.

How to See All Your Campaigns in One Place

This is where the manager account becomes truly helpful. After you’ve connected your Google Ads accounts to your manager account, you can see all your campaigns from every account on one dashboard.

Viewing Campaigns from All Linked Accounts

1. Inside your manager account, choose ‘Campaigns’ from the side menu.
2. You will see a list of every campaign in every account you've linked.
3. You can filter the list to sort by account, how well they are doing, or any other details you want to see.

The more client accounts or business divisions you link, the more information and control you have—all on one screen.

Why This Is Helpful

• Instantly compare how well different businesses or clients are doing.
• Set up tasks or reports that run automatically for all your campaigns.
• Easily change ad spending or strategy without logging in and out many times.

Troubleshooting and Common Questions

Linking and managing accounts is usually simple, but here are some things people run into and what to do about them.

1. My Link Request Wasn’t Approved

• Check that you sent the request to the right Customer ID.
• Make sure the account owner is checking their email (and their spam folder) for the request.
• If they miss it or say no, you can always send the request again.

2. I Lost Access to an Account

• If someone removes your manager account's access, you will need to request it again using the same steps as before.
• For security, only account managers can give or take away access.

3. I Can’t See My Campaigns

• Wait a few minutes. Sometimes it takes a little while for new accounts or campaigns to show up in your manager dashboard.
• Make sure you are looking at the right view in the manager account. Some views let you filter by account.

4. Can I Create New Google Ads Accounts in My Manager?

Yes! Manager accounts let you create new accounts right from your dashboard. Just click the ‘+’ button and choose ‘Create new account.’

5. Can Different People Manage the Same Accounts?

Yes! You can manage who can access accounts at both the manager and individual account levels. This gives everyone on your team the access they need.

Tips for Staying Organized with Multiple Accounts

Having everything in one place is great, but here are a few ways to make it even better:

1. Name Your Accounts Clearly

Use clear, simple names for each account. This is very important if you manage many businesses or clients.

2. Use Labels and Filters

Labels and filters make it fast and easy to find what you need, even when you have dozens of linked accounts.

3. Make Your Payments Simpler

Use the combined billing offered inside manager accounts. One bill means fewer headaches.

4. Use Reports Across Accounts

With everything in one place, you can create reports that compare all your accounts. This is great for client reports or finding your best-performing ads.

Conclusion

If you handle more than one Google Ads account, a manager account is a smart choice. It gets rid of the mess, gives you control over all your accounts, and makes payments and reports much easier.

Setup is quick—just create your manager account, connect your existing Google Ads accounts, and start making your work easier right away. Say goodbye to logging in and out, lost campaigns, and payment worries.

Ready to start? Go to your Google Ads dashboard and take the first step toward better organization and easier management today.

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