Scott Redgate

Auto-Apply Recommendations: What You Need to Know

 

What are Auto-Apply Recommendations?

Auto-apply recommendations are changes that Google suggests you make to your account based on their analysis of your data. These can be things like adding negative keywords, changing your bid strategy, or enabling new features. If you do not deny the suggestions, Google will automatically apply them to your Google Ads account.

While some of these recommendations may be helpful, it’s important to remember that Google is not always right. In fact, they’re often wrong. So it’s important to review these recommendations carefully before you enable them.

If you do decide to enable auto-apply recommendations, you should keep a close eye on your account to make sure that the changes are actually improving your performance. If they’re not, you can always disable the feature and go back to manual management. of changes

Use Automated Rules Instead

Automated rules let you make changes in your account automatically, based on settings and conditions you choose. You can change your ad status, budget, bids, and more. For example, if you want to boost your keyword bid any time your ad falls off the first page of results, you can set a rule for that. In addition, you can use automated rules to trigger emails, without taking any other action, when specific conditions occur.
 
Using automated rules can save you time by cutting down the need to monitor campaigns and make frequent, manual changes. But compared to auto-apply recommendations, you are in control!

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