As a website owner, you’re probably always looking for ways to decrease your bounce rate and increase engagement on your site. But what’s the difference between bounce rate in Google Analytics 4 (GA4) and Universal Analytics?
Chart Source: Google
Bounce rate was not originally included in GA4, but Google decided to reverse course and announced that it would be included on July 11th, 2022. It is not the same bounce rate metric that you are used to, however.
Bounce rate in GA4 is defined as the percentage of sessions that were not engaged sessions. Engaged Sessions is the number of sessions that lasted longer than 10 seconds, had a conversion event, or had at least 2 pageviews or screen views.
Bounce rate in Universal Analytics, on the other hand, is the percentage of single-page sessions in which there was no interaction with the page. A bounced session has a duration of 0 seconds.
So, what does this mean for you and your website? If you’re seeing a high bounce rate, it could mean that your visitors aren’t finding what they’re looking for on your site. They may be landing on a page and immediately leaving because they can’t find what they need.
There are a few things you can do to improve your website’s bounce rate:
By following these tips, you can improve your website’s bounce rate and keep visitors on your site longer!
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