Although it may seem like there are limited options for Performance Max campaigns, there are actually a number of things you can do to fine-tune your campaign for optimal results!
One of the great things about Google Ads Performance Max is that you can clone an asset group with the same assets but a different audience signal (don’t confuse asset groups vs listing groups)This allows you to give Google different starting points to optimize for conversions or conversion values. This gives Google a different audience to work with and can lead to better results for your campaign. You can see which asset group performs better, pause if necessary, and continue to optimize from there.
You can use conversion value rules to adjust your conversion value reporting and Smart Bidding optimization. Conversion value rules let you better express the value of conversions as they relate to your business, and easily adjust values for conversions based on geographic location, device and audiences at auction time bidding in real time. This can be helpful if you value one particular segment of users above another.
If you’re targeting people in specific locations with your Google Ads campaign, you may want to switch to using location targeting based on presence. This will help you reach people who are likely to be located or regularly located in your targeted locations.
To do this, open your Google Ads Performance Max campaign and go to the Settings tab. Then, under “Location targeting,” click on “Edit.” Next, select the “Target people in or regularly in your targeted locations” option under “Presence.” Then, click on the “Save” button and your changes will be saved.
Focus on creating engaging and interesting videos that will capture users’ attention. Your videos should tell a story and be visually appealing to keep people engaged. Users should also be able to easily identify your brand (even with the sound off) as Google shows your Performance Max Ads on the Google Display Network.
There are a number of things you can do to make sure your Performance Max campaign is running as smoothly as possible. By taking these steps outlined in this article, you’ll be able to see better results from your campaign and reach your marketing goals!
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