Write Google Ads Headlines that Convert

Headlines are important—not just in Google ads, but in all areas of marketing and advertising. A headline is often the first thing that a potential customer sees, so it is important to make sure that it is clear, concise, and tells them exactly what they need to know about your product or service. Here are a few tips on how to write headlines that convert in Google Ads.

Focus on How You Solve Your Potential Customer’s Problems

Your headline should focus on how you solve your potential customer’s problems. Be clear about the problem that your product or service solves and use strong, active language to get your point across. For example, if you sell a software that helps businesses automate their billing process, your headline could be something like “Get Paid Faster with Our Billing Automation Software.” By clearly stating the benefit of your product or service, you’ll be more likely to capture the attention of potential customers and encourage them to learn more about what you have to offer.

Be Clear, Not Vague

Your headline should be clear and to-the-point—vague language will not help you convert potential customers into actual customers. Be specific about what you offer and what benefits customers can expect when they use your product or service.

On my website for example, I use the headline, “Get Great Online Marketing Results Without Hiring an Agency.” My hope is the small business owners know exactly what my mission is, to help guide them to better results without spending thousands of dollars on an agency.

Focus on Benefits, Not Features

Customers want to know what benefit they will get from using your product or service—they don’t care about the features initially. So, make sure that your headline focuses on the benefits of using your product or service. You can certainly list out the specs on your product or service pages for potential customers who want to learn more, but it shouldn’t be the primary information you give.

Title Consistency

When writing headlines for Google ads, be sure to have concistency with your titles. I prefer title case as it looks professional. This means that all of the words in the headline should be capitalized except for prepositions (e.g., “in,” “on,” “at,” etc.) and articles (e.g., “a,” “an,” “the”).