Maximize Conversion Value Bidding in Google Ads
If you’re looking for a way to get the most out of your Google Ads campaigns, maximize conversion value bidding could be the answer. This type of bidding strategy can be used in search or shopping campaigns, and it helps ensure that you’re getting the most bang for your buck with each and every click. In the video above, we’ll discuss what maximize conversion value bidding is and how you can use it to improve your campaign performance.
This can be a great way to get the most out of your conversion value, especially if you’re running a shopping campaign or a performance-based campaign.
To set up maximizing conversion value bidding:
- Go to the “Bidding” section of your Google Ads account
- Select “Maximize Conversion Value” as your bid strategy
You can then set your target ROAS (return on ad spend), and Google will automatically adjust your bids to try and get you the most conversions possible at that price.
One thing to keep in mind with maximize conversion value bidding (with a target ROAS set) is that it’s important to have a good understanding of your conversion value before you start. If you don’t, you may end up paying more per conversion than you’re actually worth.
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