How to Advertise on a Specific Website (Using Google Display Ads)

Did you know you can hand-pick placements to run your ads on YouTube and the Display Network with placement targeting? For example, if you sell travel packages and want your ads to appear on a particular website or page about travel, you can add that website or page as a placement in Google Ads!

How does placement targeting work?

When you use placement targeting, you’re essentially telling Google where you want your ads to appear. You can target specific websites, specific webpages, or even specific mobile apps. Placement targeting gives you a lot of control over where your ads appear, which is great if you’re trying to reach a specific audience.

Why should I use placement targeting?

There are a few key benefits of using placement targeting. First, it can help you reach your target audience more effectively. If you know that your target audience spends time on a particular website or mobile app, then placing your ad on that site or app is a great way to reach them. Second, placement targeting can help you save money on your Google Ads campaigns. By hand-picking placements, you can avoid wasting money on impressions that don’t convert into customers.

How do I get started with placement targeting?

The first step is to identify potential places where you want your ads to appear. Make a list of websites, webpages, and/or mobile apps that would be relevant for your business. Once you’ve identified some potential placements, the next step is to add them to your Google Ads campaigns. You can do this by going to the “Campaigns” tab and selecting the “Display Network” option. From there, click on “Placements” and then “Add Placements.” Finally, enter the URL of the website, webpage, or mobile app that you want to target.

Summary

Placement targeting is a great way to reach your target audience more effectively and save money on your Google Ads campaigns. To get started with placement targeting, simply identify potential places where you want your ads to appear and add them to your Google Ads campaigns.