How to Advertise in a Specific Area Using Google Ads

Location targeting in Google Ads can help you to reach the right customers for your business. Location targeting allows you to select specific countries, areas within a country, a radius around a location, or even groups of locations inside Google Ads.

Set-Up

Setting up location targeting in Google Ads is quick and easy.

1. Simply log in to your account and navigate to the Locations tab in the side menu.
2. From there, you can select the campaign that you'd like to edit.
3. Click the blue pencil icon to make changes.
4. To add a location, enter its name in the search bar and click Save to add it to your targeting. You can add multiple locations to target, and even exclude certain areas if desired.

Bonus tip: Select (Presence) instead of (Presence or Interest) to avoid targeting users who aren't technically in your area.

By using location targeting, you can ensure that your ads are only shown to users in the specific areas that you are targeting. This can help you reach the right audience and increase the effectiveness of your ad campaigns!