Avoid These Mistakes in Google Ads

Google Ads can be a great tool for promoting your business and driving sales. But, it’s not something that you should rush into without understanding the ins and outs of how it works. Many new PPC Advertisers make costly mistakes that can ruin their campaigns and cost them a lot of money in the process.

In the video above, we'll go into more detail about these top Google Ads mistakes I see new advertisers making.

ppc cheatsheet link

Blindly agreeing to all of Google’s recommended options

When setting up a new campaign or ad group, many people just check off all the boxes that Google suggests for them. While this may seem like an easy way to get started, it can actually be a costly mistake as these default settings aren’t always set up with your best interests in mind. It's important to carefully review each setting and adjust it according to your business needs, budget, and goals.

recommendations screenshot in google ads

Not setting up proper conversion tracking

Conversion tracking is essential if you want to measure the success of your campaigns and ads. Without properly set up conversion tracking you won’t be able to tell which ads are performing well and which ones need more optimization or need to be paused altogether. Be sure to spend time configuring conversion tracking correctly before launching any campaigns on Google Ads.

conversion tracking screenshot in google ads

Getting impulsive, making changes too fast

Another common mistake when using Google Ads is getting too eager and making changes too quickly without properly testing things first. It can take weeks or even months for different campaigns and ads to reach their full potential so don't rush into making drastic changes without giving them some time first!

Ignoring the basics and fundamentals of Google Ads

While there are plenty of advanced tactics for optimizing your campaigns in Google Ads, many people overlook the basics such as keyword research, negative keywords optimization, ad scheduling, etc. All of these things play an important role in ensuring that your campaigns are successful so it’s important not to overlook them when running campaigns on Google Ads!

Having bad landing page experiences

The final mistake we often see new advertisers make is focusing solely on optimizing their ads while ignoring their landing pages altogether! Your landing page is where users will go after clicking on one of your ads so it is essential that every page is optimized with compelling copy, high-quality visuals, and good user experience design - otherwise, you could end up losing potential customers at this stage!

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