How to Advertise on a Specific App Using Google Ads

Over the past decade, Google Ads has been moving in the direction of automation and giving advertisers less control as a result (i.e., automated bidding, Performance Max campaigns, etc.)

Sometimes, you just want the ability to pick exactly where your ads show to cut down costs. With Google Ads, you still have the power to target your ads on a specific app, ensuring that your message is delivered to only the people you want it to. In this article, I'll walk you through the step-by-step process of targeting your ads on a specific app using Google Ads. (Note: You can also target specific websites and YouTube Videos)

Step 1: Navigate to Google Ads

To begin, open your web browser and navigate to the Google Ads platform.

Step 2: Create a New Campaign

Once you are on the Google Ads platform, click on the option to create a new campaign.

Step 3: Select "Create a campaign without a goal's guidance"

In the campaign creation menu, choose the option to create a campaign without a goal's guidance. This will give you more control over the campaign settings.

Step 4: Select 'Display'

select display campaign

Next, select the 'Display' campaign type. This option allows you to create ads that will be shown across Google's display network, including specific apps.

Step 5: Name the campaign

Give your campaign a descriptive name that will help you easily identify it in the future.

Step 6: Add Targeting

Click on the 'Add Targeting' option to define the targeting settings for your campaign.

Step 7: Select 'Placements'

Under the targeting settings, click on the 'Placements' option. This will allow you to specify the apps where you want your ads to appear.

Step 8: Search for the App

In the "Search by word, phrase, URL, or video ID" field, type the name of the app you want to target with your ads.

search for the app

Step 9: Select the App

If the app you want to target is available in the list, select it. This will ensure that your ads are displayed specifically on that app.

Step 10: Finish the Campaign Creation

Once you have selected the app, proceed with completing the rest of the campaign creation process. Make sure to set your budget, ad format, and other relevant campaign settings.

ppc cheatsheet link


By following these simple steps, you can effectively target your ads on a specific app using Google Ads. This level of precision targeting ensures that you reach the right audience at the right time, maximizing the impact of your advertising efforts in certain situations!



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