Lifetime Value & AOV Calculator
Stop guessing what you can afford to spend on your ads. To scale your paid traffic profitably on Google or Meta, you must know your numbers. If you only look at the value of a customer's first purchase, you are likely underbidding and missing out on valuable traffic. This calculator maps out your Average Order Value (AOV) alongside your Customer Lifetime Value (LTV). By analyzing your repeat purchase behavior over time, you can pinpoint your Max Allowable CAC (Customer Acquisition Cost)—the absolute ceiling you can spend to acquire a customer while remaining profitable.
AOV & Lifetime Value (LTV) Calculator
Enter your business metrics below to calculate your core unit economics and determine your target acquisition costs for paid media.
Your Performance Metrics
Stop Wasting Money Marketing Your Business Online
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