When it comes to pay-per-click (PPC) advertising on Google, you have three options for your keywords: broad match, phrase match, or exact match. So, what combination works best? For most...

Clear and concise headlines are essential. One study found that eight out of ten people read the headlines on your website, but only two out of ten read the rest of what you write.

Headlines can...

Figuring out your CPC (cost-per-click) can be a little tricky, but it’s an essential part of setting up your eCommerce advertising account. You want to make sure you aren’t wasting any...