As a small business and/or advertiser in Google Ads, you know that creating an efficient and effective pay-per-click (PPC) campaign can be challenging. Not only do you need to keep your budget in mind, but you also need to know how to use the right keywords to get the most out of your ads.

One...

As a small business, you're always looking for ways to stay one step ahead of the competition and improve your content and online presence. One tool that can help with this is the Wayback Machine - a digital archive of the internet that allows you to see how websites looked in the past (it is...

Google Ads can be a great tool for promoting your business and driving sales. But, it’s not something that you should rush into without understanding the ins and outs of how it works. Many new PPC Advertisers make costly mistakes that can ruin their campaigns and cost them a lot of money...

Are you struggling to get clicks on your Google Ads Performance Max campaign? You're not alone. Many advertisers face this challenge when first starting out in Google Ads, especially with campaigns like Performance Max. But don't worry, there are several reasons why this might be happening, and...

Location targeting in Google Ads can help you to reach the right customers for your business. Location targeting allows you to select specific countries, areas within a country, a radius around a location, or even groups of locations inside Google Ads.

Set-Up

Setting up location targeting in...

Are you feeling frustrated with your website’s SEO results? You’ve done all the right things, including using keywords and optimizing your content, but you’re still not seeing the traffic you were hoping for. Don’t worry, you’re not alone. Let’s dive into...

It’s frustrating when you have a website that is getting plenty of traffic but not converting into sales or leads. This can be caused by a variety of issues, and it's important to identify the cause to make sure your online presence is working for you. Below are 6 possible reasons why your...

Managing your PPC accounts can be a time-consuming task, so it's essential to use the latest tools and technology. Thankfully, AI tools like ChatGPT can help you streamline your PPC efforts. Today, let's discuss six simple but practical ways to use this AI technology for better results in Google...

We’ve all heard about the power of artificial intelligence (AI) to do everything from responding to customer inquiries to writing content for websites. But what does Google think about AI content and how it affects your website in its search results?

What Does Google Say About AI Content?

What is Google Performance Max?

Google Performance Max is a goal-based campaign type in Google Ads that combines Google's machine learning capabilities with the reach of their most popular ad placements like YouTube, Display, Search, Shopping, Gmail, Discovery, and Maps. Performance Max was...

If you’re a small business owner who wants to make the most of their performance max campaigns, understanding audience signals is key.

What Are Audience Signals?

Audience signals are data that helps inform Google’s algorithm about who your ideal target audience is (for example,...

When it comes to driving traffic to your website, optimizing for search engines is essential. Investing in SEO strategies can be extremely beneficial for your small business. But before investing, it is important to make sure that your website can be found in search engines like Google. One of...

It doesn't matter if you've been advertising your business online for 10 days or 10 years, having the right tools for your Pay-Per-Click (PPC) campaigns is essential. Just like wouldn't hang a picture without a hammer, nails, and/or picture-hanging strips, you shouldn't manage your PPC account...

If you're looking to build an effective SEO strategy, then it pays to know what your competitors are doing. By monitoring their SEO keywords and content, you can get a better understanding of the types of topics that they prioritize, and use this as a starting point for your own SEO strategy....

As a business that advertises through PPC, you may have heard the terms “keywords” and “search terms.” But what’s the difference between them?

Understanding the differences between keywords and search terms is important in order to develop effective campaigns on...

If you want to stay ahead of the competition and create better ads, it helps to know what your competitors are doing. Thankfully, there’s a way for you to see all the advertisements your competitors are running in Google Ads. It’s simple and doesn’t require any special software...

One of the most important things to succeed in any business is getting in front of your target market! And one of the best ways to do that is with Google Ads. In this video, I’m going to show you how you can start getting cheap clicks in Google Ads that will help you learn more so you can...

As an ecommerce business, it is essential to list your products on Google. In the 2000s, Google allowed businesses to submit their products to Google, and in return, Google would actually show those products on the search results pages completely free of charge. However, in 2009, Google...

Did you know you can hand-pick placements to run your ads on YouTube and the Display Network with placement targeting? For example, if you sell travel packages and want your ads to appear on a particular website or page about travel, you can add that website or page as a placement in Google Ads!...

When creating a Performance Max campaign in Google Ads, two key terms that you will see are “asset groups” and “listing groups“. So, what’s the difference between the two?

Asset Groups

An asset group is a collection of creatives centered on a theme or related to a...

If you’re looking for a way to get the most out of your Google Ads campaigns, maximize conversion value bidding could be the answer. This type of bidding strategy can be used in search or shopping campaigns, and it helps ensure that you’re getting the most bang for your...

As a website owner, you’re probably always looking for ways to decrease your bounce rate and increase engagement on your site. But what’s the difference between the bounce rate in Google Analytics 4 (GA4) and Universal Analytics?

Chart Source: Google

Bounce Rate in GA4

Bounce...

You’ve made some changes to your website and you’re ready for the world to see them. But there’s one problem: even though the changes have been made on your end, they haven’t shown up on Google yet. So how do you get Google to take notice of the changes you made and...

Although it may seem like there are limited options for Performance Max campaigns, there are actually a number of things you can do to fine-tune your campaign for optimal results!

Clone Asset Groups

One of the great things about Google Ads Performance Max is that you can clone an asset group...