If you're advertising in Google Ads, you're probably not just giving Google your money out of the kindness of your heart. You likely have specific outcomes or results you aim to achieve for...
So if you're reading this blog post, there's a good chance that you've invested in SEO to drive better organic rankings and more organic traffic to your website. SEO is evolving, and if...
Google Maps has over 1 billion monthly active users. If you own a local business—whether it’s a restaurant, a service provider, or another local business type—appearing high in...
Marketing is changing, and there's nothing we can do to stop it.
I want to give you a very simple concept, a very simple action item to help your business navigate through this intense period...
Did you know that you're probably wasting money on Google Ads and might not even realize it? Don’t worry—you're not alone.
I recently had a conversation with Chris Schaeffer one of the...
Are you paying a lot of money to have your online marketing campaigns managed by a professional?
If you're getting awesome results and stellar service, awesome! But for many businesses...
If you want to stretch your ad budget further on Google, pay close attention to negative keywords. They're an effective tool for preventing your ads from showing for irrelevant searches, cutting...
What do these efficiency metrics mean?
ROAS (Return on Ad Spend) Percentage is a metric that measures the amount of...
You've probably heard that the cost per click (CPC) you actually pay in Google Ads is just one penny more than your closest competitor in the ad auction. Well, that's not always the case. It's...
Want your video ads to show up directly in the search results when people look for related topics on YouTube? It's a great way to get your content in front of an audience that's already interested...
In Google Ads, your daily spending is capped at 2x your average daily budget. Your monthly spending is capped at 30.4x your average daily budget.
Use this calculator to find out what...
Optimize your online marketing budget with my SEO & PPC Budget Calculator!
This easy-to-use tool helps give you a ballpark budget allocation for your search engine optimization (SEO) and...
What is the 'learning' phase in Google Ads?
Have you ever seen the "Bid Strategy Learning" status in your Google Ads campaigns and started to worry? I know the feeling – but in this article,...
Welcome to my PPC title case converter, a simple tool created to transform your text into a format where the first letter of every word is capitalized.
If you're advertising online, you're probably using Google Ads or Facebook. But have you ever considered using Microsoft Advertising? In today's post, I'm going to dive into whether Microsoft...
Does your Google organic traffic see wild swings - big increases one month, followed by steep drops the next? If this sounds familiar, don't panic just yet. There may be a simple explanation.
You...
If you sell products online and use Google Ads, campaign types like standard shopping and Performance Max are essential to get your products shown to shoppers searching across Google's properties....
I've got some bad news to share with you. If your business is ranking number one in Google organic search results, you're only driving a fraction of the clicks that you would have received just a...
We've all been there - clicking a link while browsing online, only to land on that dreaded 404 "page not found" screen. As annoying as it is for us website visitors, it's even more frustrating for...
Remarketing, also known as retargeting, is a form of online advertising that allows you to show ads to people who have previously visited your website.
The Benefits of Remarketing
- Keeps...
Hey! I've created a helpful keyword match type generator tool that wraps your keyword with the keyword match type symbol of your choice.
You can use it here:
Google Ads Match Type...
When it comes to Google Ads, there are a ton of metrics to make sense of. I get it - it can feel overwhelming trying to understand what all those numbers actually mean!
But here's the good news:...
If you're a business or advertiser using Google Ads, you've probably come across the setting called "Google Search Partners." This setting allows your ads to appear on search partner sites, which...
If you want to make the best decisions possible for your business, you have to stay on top of what the competition is up to. Think about Polaroid. Back in the early 2000s, this giant in the...
