When creating a Performance Max campaign in Google Ads, two key terms that you will see are “asset groups” and “listing groups“. So, what’s the difference between the two?

Asset Groups

An asset group is a collection of creatives (image assets, videos, headlines,...

Maximize Conversion Value bidding was introduced by Google in 2019. It's a form of smart bidding that uses machine learning to automatically set bids with the goal of generating the highest revenue or lead value for your budget.

Here's how it works:

• It requires conversion tracking and assigned...

As a website owner, you’re probably always looking for ways to decrease your bounce rate and increase engagement on your site. But what’s the difference between the bounce rate in Google Analytics 4 (GA4) and Universal Analytics?

Chart Source: Google

GA4 Bounce Rate

Bounce rate...

You’ve made some changes to your website and you’re ready for the world to see them. But there’s one problem: even though the changes have been made on your end, they haven’t shown up on Google yet. So how do you get Google to take notice of the changes you made and...

Are you ready to take your Google Performance Max campaigns to new heights? In this article, we'll explore the latest strategies and best practices to help you unlock the true potential of this powerful advertising platform. Buckle up and get ready to drive better results!

Clone Asset Groups...

Google's Performance Max campaigns are generating a lot of attention (and a lot of controversy). By automatically optimizing ads across Google's massive network, businesses have seen promising early results.

But many advertisers have one big complaint - the lack of available data compared...

When you advertise in Google Ads, you want great results. Image Assets inside of Google Ads can make a HUGE difference in the performance of your campaigns.

Best Practices According to Google

According to Google, here are a few things to keep in mind when creating display ads: it’s...

Spending all that money on Google Ads can be a waste if you’re not careful!

Over 27% of the traffic on the internet is from non-human bots, according to research, so it’s important to make sure that you’re getting real traffic and conversions.

Here are a few tips to help...

You've launched a website and after all that hard work...crickets. You research ways to drive traffic to your site and there are two obvious choices – SEO and PPC. But which one should you do first?

On one hand, SEO is free but you're looking at the potential time investment and how long...

Which campaign type is best for you? Advantage+ from Facebook or Performance Max from Google Ads?

In this article, we’ll take a look at the features of each and help you decide which is the best for your business.

What are Facebook Advantage+ Campaigns?

Advantage+ Campaigns are...

If you’re feeling frustrated that your Smart Shopping campaign didn’t quite meet your expectations, don’t worry – all is not lost! In this video, we’ll show you how to create a Performance Max campaign that can achieve the same great results and appear on the same...

Google recently announced a new Auto-Apply Recommendations feature for Google Ads accounts. This allows Google to automatically make changes to your campaigns based on their recommendations. While this may seem like an easy way to optimize your account, it does come with some risks. In this...

Common Mistakes with Google Performance Max Campaigns

Performance Max can be a powerful tool for marketers, but it's easy to make mistakes if you don't know what you're doing. After making plenty of my own mistakes with Performance Max, I want to share some tips on what to avoid when setting up...

Google Ads has come a long way from its early days of purely manual bidding (the name of the platform was Google AdWords). Now with automation and machine learning, Google aims to help you hit your desired performance targets. But how do you even know what targets make sense for driving profit?

Have you ever Googled your own company name only to see a competitor appear above you in the paid search results?

This can be incredibly frustrating, especially if that competitor is snagging clicks and traffic that should be yours.

But here's the good news - you don't have to break the bank to...

So you’ve decided to take the plunge and create a Google Ads account for your business.

Congratulations!

Google Ads can be an extremely effective way to reach new customers and grow your business. But before you get started, there are a few high-level things you need to know. Here are four...

When it comes to pay-per-click (PPC) advertising on Google, you have three options for your keywords: broad match, phrase match, or exact match. So, what combination works best? For most businesses, you’ll want to use a combination of phrase and exact match. Here’s a closer look...

Headlines are important—not just in Google ads, but in all areas of marketing and advertising. A headline is often the first thing that a potential customer sees, so it is important to make sure that it is clear, concise, and tells them exactly what they need to know about your product or...

5 Reasons to Aim for the #1 Spot on Google

Search engine optimization (SEO) is crucial for businesses who want to drive traffic to their website organically. But why exactly should you aim for that coveted #1 position on Google? Here are 5 compelling reasons:

1. Higher Click-Through Rate

Studies...

Figuring out your CPC (cost-per-click) can be a little tricky, but it’s an essential part of setting up your eCommerce advertising account. You want to make sure you aren’t wasting any money on ads that don’t convert, and finding the right CPC is the key to that. In...